by Brian Anderson | Aug 19, 2014 | Demanding Views
By Lauren Brubaker, Demand Gen Manager, NetProspex Take a second and think about your lead conversion rate. Could you name it right now? Hopefully you can. Conversion rates from inquiry to MQL — and MQL to opportunity — are two crucial stats that demand...
by Brian Anderson | Aug 19, 2014 | Industry News
Corporate Visions announced the release of Power Playbook, an interactive sales enablement asset designed to help prepare salespeople for early-stage conversations with prospects. The playbook is available on multiple platforms, including Corporate Visions’...
by Kim Zimmermann | Aug 17, 2014 | Industry News
Integrate, a provider of cloud-based, closed-loop marketing software, is partnering with the Oracle Marketing Cloud. The partnership positions the company to help marketers to acquire prospects and more successfully capitalize on prospect data to create new...
by Brian Anderson | Aug 15, 2014 | Industry News
IgnitionOne, a cloud-based digital marketing technology provider, announced that it has acquired Human Demand, a vendor of mobile advertising, audience and tracking solutions for marketers, , for an undisclosed fee. The acquisition is intended to further enhance...
by Brian Anderson, Associate Editor | Aug 13, 2014 | Industry News
Marketing automation has certainly increased lead volume, but the focus now is on boosting quality. Progressive companies such as SmartBear Software are boosting lead quality with applications that analyze data and digital behaviors to predict which leads will...
by Kim Ann Zimmermann, Managing Editor | Aug 13, 2014 | Industry News
With marketers being held accountable for meeting revenue goals, they need their technologies to keep up with the demand for greater visibility into the pipeline. Building strong links between marketing automation and CRM platforms offers many benefits, including...
by Brian Anderson | Aug 12, 2014 | Demanding Views
By Megan Ritter Sometimes it can be difficult to persuade others to work with you in order to achieve a common goal. If you’re working in the B2B market and you’re having trouble reaching out to others, chances are that you haven’t been focusing on...
by Brian Anderson | Aug 12, 2014 | Solution Spotlight
Traackr is an influencer management platform that is designed to help users discover new influencers, nurture key relationships and measure the overall impact of the company’s engagement efforts. Traackr is an influencer management platform that is designed...
by Brian Anderson | Aug 12, 2014 | Industry News
The Salesforce ExactTarget Marketing Cloud announced three new features for its Journey Builder platform: Journey Maps, Journey Triggers and Journey Metrics. The new features are designed to help marketers manage and personalize customer engagement across multiple...
by Brian Anderson | Aug 11, 2014 | Industry News
Ifbyphone, a voice-based marketing automation platform provider, announced its Summer 2014 Release, which includes technology to analyze keywords in phone conversations and integrations with a number of marketing automation platforms. The keyword spotting technology...
by Brian Anderson | Aug 8, 2014 | Industry News
6Sense, a B2B predictive intelligence engine, announced the launch of ProductSense, a tool designed to enable companies to score a prospective buyer’s intent at the product level. The new solution seeks to leverage external behavioral data — not found in the...
by Kim Ann Zimmermann, Managing Editor | Aug 7, 2014 | Industry News
LinkedIn’s new stand-alone version of its Sales Navigator can stream real-time updates on targeted accounts, a feature that could help B2B marketers boost their lead generation capabilities. The offering is designed to push data such as job changes, press...
