by Brian Anderson | Jul 22, 2014 | Solution Spotlight
Terminus is a platform that provides B2B marketers with a more holistic approach to targeting leads by incorporating display advertising into their marketing strategy. Terminus is a platform that provides B2B marketers with a more holistic approach to targeting...
by Hayley Mullen, Content and Community Manager, Uberflip | Jul 22, 2014 | Demanding Views
By Hayley Mullen, Content and Community Manager, Uberflip I’m tempted to start by calling marketing automation the “hot new trend,” but “trend” implies something fleeting — and believe me, marketing automation isn’t going anywhere. Rather, more companies...
by Brian Anderson | Jul 22, 2014 | Industry News
InsideView announced the launch of InsideView Data Diagnostic, a tool designed to provide database health and profile assessments for CRM and marketing databases. The free, self-service application analyzes data and generates a quality assessment as well as...
by Kim Ann Zimmermann, Managing Editor | Jul 22, 2014 | Industry News
The concept of a traditional buying funnel has been around since 1898, but reality is that today’s buying process is more circular. “The typical funnel model is a very linear and volume-driven process, but in reality, the buying journey today is much more...
by Brian Anderson | Jul 21, 2014 | Industry News
Forrester Research unveiled the results of its latest study, which revealed that while many B2B marketers are embracing content marketing, many are still early on in the journey from product-focused to relationship-building content. According to the survey, 85% of B2B...
by Brian Anderson | Jul 18, 2014 | Industry News
SAVO Group announced the launch of Sales Presentation Pro, a tool designed to guide users through the PowerPoint presentation compilation process to expedite creation, maintain brand consistency and ensure regulatory compliance. In the company’s Maturity...
by Kim Ann Zimmermann, Managing Editor | Jul 17, 2014 | Industry News
Demand Gen Report will be holding the inaugural Lead Lifecycle Series #LLCSeries, a week-long series of webinars offering case study examples and best practices covering each stage the buying cycle. DGR caught up with Brian Kardon, CMO of Lattice Engines, as he...
by Brian Anderson | Jul 16, 2014 | Industry News
At its Oracle Marketing Cloud Interact 2014 event this week, Oracle announced upgrades to the Oracle Marketing Cloud designed to deliver simplified, customer-centric marketing and create ideal customers. Key enhancements include look-alike modeling to help...
by Kim Ann Zimmermann, Managing Editor | Jul 16, 2014 | Industry News
Demand Gen Report is hosting the inaugural Lead LifeCycle Series (#LLCSeries), a week-long webinar event offering case study examples and expert insights on the tools and tactics top B2B organizations are using to effectively address each stage the buying cycle. In...
by Brian Anderson | Jul 15, 2014 | Solution Spotlight
Fliptop is a SaaS-based predictive scoring platform that analyzes thousands of internal and external data points, and uses machine learning techniques to prioritize leads and accounts. Fliptop is a SaaS-based predictive scoring platform that analyzes...
by Kim Ann Zimmermann, Managing Editor | Jul 15, 2014 | Industry News
Act-On Software announced its latest platform enhancements designed to empower marketers with the flexibility and control to customize individual user experiences and reports based on unique business processes. “We’ve really focused on four key areas: Updating...
by Brian Anderson | Jul 15, 2014 | Industry News
A new Corporate Visions study reveals a disconnect between where sales people feel pressure and how well their companies prepare them for critical sales conversations. Sales reps feel “grossly unprepared” when it comes to interactions regarding justifying the...
