Inaugural Lead LifeCycle Series Covers Buyer’s Journey From Acquisition To Nurturing And Beyond

Published: July 16, 2014

Demand Gen Report is hosting the inaugural Lead LifeCycle Series (#LLCSeries), a week-long webinar event offering case study examples and expert insights on the tools and tactics top B2B organizations are using to effectively address each stage the buying cycle. In addition, attendees will learn how to tackle each stage with relevance and intelligence, aligning their tactics with targeted buyers’ interests and needs.

Marketers can register once to attend the entire series, which runs the entire week of July 21-25.

The series of 30-minute online seminars will cover all critical points of the buying lifecycle, including:

  • Lead Generation/Contact Acquisition
  • Data Augmentation/Enrichment
  • Segmentation/Personalization
  • Scoring/Prioritization
  • Nurturing/Acceleration
  • Validation/Sales Enablement

“The focus of B2B marketers has progressed beyond generating leads and pouring them into the top of the funnel,” said Andrew Gaffney, Publisher of Demand Gen Report. “With more marketers now actively involved in the revenue creation process, they are looking for ways to better progress and accelerate leads from stage to stage.”

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The Lead LifeCycle Series will showcase a who’s who of speakers from companies who are helping businesses establish best-in-class demand generation tactics.

Justin Gray, CEO of LeadMD, will kick off the series on July 21 at 12 p.m. ET with a webinar titled: Benchmarking The Buyer’s Journey. He will discuss health of buyers’ revenue path and strategies for assisting them in traversing the road to purchase. “We are seeing advanced marketers concentrate on a repeatable approach to the buying journey, and we’ll be sharing some examples of how helped companies examine the health of their revenue explore how the buying journey can be made repeatable and also how the health of your revenue model is often easy to determine, if you know where to look.”

Brian Kardon, CMO of Lattice Engines, will present The Evolution Of Lead Scoring: From Rules Based To Predictive on July 22 at 12 p.m. ET. “Big data and predictive analytics is not the future. It is today. There is a need for marketers to look at a lot of information, beyond what they have readily available in their CRM and marketing automation systems.” Ryan Schwartz, Director of Marketing Systems and Operations for DocuSign, will join Kardon on the webinar to share his experience with predictive lead scoring.

Other speakers include:

  • Michael Berger, Director of Product Marketing, Marketo: Guide Prospects Through The Buying Journey With Better Tracking & Targeting;
  • David Lewis, President & CEO, DemandGen International: How To Implement An Effective Lead Scoring System;
  • Amanda Halle, Senior Manager, Online Marketing Programs, Bizo: Lead Nurturing Beyond The Inbox;
  • Mark Bornstein, Sr. Director, Content Marketing ON24, Inc.: Lead to Revenue: How to Use Webinars to Accelerate the Buying Cycle;
  • Tom Kahana, Sr. Director of Marketing Operations, Limelight Networks, and Shari Johnston, Sr. Director of Integrated Marketing, Demandbase: Improving Lead Quality With Analytics Across The Lifecycle;

Click here to view the complete agenda and description of the event.

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