by Kim Zimmermann | Jul 29, 2014 | Industry News
Appboy, a marketing automation platform for mobile apps, announced new multivariate testing capabilities designed to help marketers test variations of headlines, copy and content on multiple messaging channels, including email, in-app messaging and push notifications....
by Brian Anderson | Jul 28, 2014 | Industry News
Salesforce unveiled Salesforce1 Sales Reach, which brings together Salesforce1 Sales Cloud, Pardot and Communities into a new solution that is designed to help sales teams deploy personalized, one-on-one campaigns to accelerate the buying journey. “In this new...
by Brian Anderson | Jul 25, 2014 | Industry News
Marketo announced that Q2 2014 revenues reached $36 million, a 60% growth over the same period the previous year. “Across the board, we delivered a strong quarter as customers adopted our customer engagement platform and purchased new applications such as...
by Kim Ann Zimmermann, Managing Editor | Jul 24, 2014 | Industry News
Oracle announced it is combining its BlueKai Audience Data Marketplace and other Oracle data services to create the Oracle Data Cloud, a platform designed to provide marketers with access to anonymous user-level data through a data-as-a-service (DaaS) model. With more...
by Brian Anderson, Associate Editor | Jul 22, 2014 | Industry News
LinkedIn has entered a definitive agreement to acquire Bizo, a business audience marketing platform provider. The deal is valued at $175 million, with 10% being paid in company stock and the remainder in cash, and is expected to close in Q3 2014. “This gives LinkedIn...
by Brian Anderson | Jul 22, 2014 | Solution Spotlight
Terminus is a platform that provides B2B marketers with a more holistic approach to targeting leads by incorporating display advertising into their marketing strategy. Terminus is a platform that provides B2B marketers with a more holistic approach to targeting...
by Hayley Mullen, Content and Community Manager, Uberflip | Jul 22, 2014 | Demanding Views
By Hayley Mullen, Content and Community Manager, Uberflip I’m tempted to start by calling marketing automation the “hot new trend,” but “trend” implies something fleeting — and believe me, marketing automation isn’t going anywhere. Rather, more companies...
by Brian Anderson | Jul 22, 2014 | Industry News
InsideView announced the launch of InsideView Data Diagnostic, a tool designed to provide database health and profile assessments for CRM and marketing databases. The free, self-service application analyzes data and generates a quality assessment as well as...
by Kim Ann Zimmermann, Managing Editor | Jul 22, 2014 | Industry News
The concept of a traditional buying funnel has been around since 1898, but reality is that today’s buying process is more circular. “The typical funnel model is a very linear and volume-driven process, but in reality, the buying journey today is much more...
by Brian Anderson | Jul 21, 2014 | Industry News
Forrester Research unveiled the results of its latest study, which revealed that while many B2B marketers are embracing content marketing, many are still early on in the journey from product-focused to relationship-building content. According to the survey, 85% of B2B...
by Brian Anderson | Jul 18, 2014 | Industry News
SAVO Group announced the launch of Sales Presentation Pro, a tool designed to guide users through the PowerPoint presentation compilation process to expedite creation, maintain brand consistency and ensure regulatory compliance. In the company’s Maturity...
by Kim Ann Zimmermann, Managing Editor | Jul 17, 2014 | Industry News
Demand Gen Report will be holding the inaugural Lead Lifecycle Series #LLCSeries, a week-long series of webinars offering case study examples and best practices covering each stage the buying cycle. DGR caught up with Brian Kardon, CMO of Lattice Engines, as he...
