Demand Gen Report

Maserati Transforms Customer Engagement with Virtual Showrooms

The automotive industry has long operated on the principle that customers need to “kick the tires” before making a purchase. But what happens when the showroom door becomes a barrier...

New York, New York, USA March 18, 2023: The Penn District signage in midtown Manhattan.

Latest Posts

Powering Personalization Through Signal-Based Marketing

The distinction between intent data and signal-based marketing is critical for today’s B2B marketers. Intent data, while valuable, is just the raw material and signals that indicate a customer’s interest…

Demanding Views October 4

Mastering Authenticity, Relationships & AI: #B2BMX East Day 3 Recap

It’s no secret that there are a lot of complexities in B2B marketing — and on day three of the B2B Marketing Exchange East, Neil Patel took the keynote stage to…

Feature October 4

Doubling Down On ABM & Understanding Buyer Behaviors: #B2BMX East 2024 Day 2 Recap

Day two of the B2B Marketing Exchange East event was all about the nitty-gritty of account-based marketing (ABM), with experts and practitioners breaking down strategies to make ABM not just…

Feature October 3