Demand Gen Report

DemandScience Launches Digital Audiences for Multi-Channel Account- and Persona-Based Targeting

DemandScience is offering a new audience activation solution that brings together account- and persona-based targeting across digital channels, helping marketers eliminate the media waste of more traditional targeting. Digital Audiences...

Businesswoman accountant using a calculator, graphs, and charts to analyze market data, balance sheets,accounts,and net profits in order to plan new sales strategies.

Latest Posts

Powering Personalization Through Signal-Based Marketing

The distinction between intent data and signal-based marketing is critical for today’s B2B marketers. Intent data, while valuable, is just the raw material and signals that indicate a customer’s interest…

Demanding Views October 4

Mastering Authenticity, Relationships & AI: #B2BMX East Day 3 Recap

It’s no secret that there are a lot of complexities in B2B marketing — and on day three of the B2B Marketing Exchange East, Neil Patel took the keynote stage to…

Feature October 4

Doubling Down On ABM & Understanding Buyer Behaviors: #B2BMX East 2024 Day 2 Recap

Day two of the B2B Marketing Exchange East event was all about the nitty-gritty of account-based marketing (ABM), with experts and practitioners breaking down strategies to make ABM not just…

Feature October 3