by Brian Anderson, Associate Editor | Jun 6, 2014 | Industry News
Lead scoring is an essential process in today’s B2B marketing landscape. However, marketers face challenges when it comes to analyzing leads and confidently scoring their potential value to the company. These hurdles were discussed in a recent webinar in which...
by Kim Zimmermann | Jun 5, 2014 | Industry News
SAVO Group announced it has received $35 million in its latest venture funding round, bringing the total funding to $84 million to-date. The round of funding, led by Goldman Sachs & Co., will be used to expand SAVO’s global operations and further develop its...
by Brian Anderson, Associate Editor | Jun 4, 2014 | Industry News
Content has become a highly valuable tool that B2B marketers are leveraging on a regular basis. As a result, buyers now face a daily deluge of content, raising the bar for marketers to differentiate their offerings. What are the key attributes of content that rises...
by Kim Zimmermann | Jun 3, 2014 | Solution Spotlight
Web browser add-ons from Cirrus Insight enable users to synchronize their information in Salesforce.com with Gmail and other Google apps. Web browser add-ons from Cirrus Insight enable users to synchronize their information in Salesforce.com with Gmail and other...
by Brian Anderson | Jun 3, 2014 | Industry News
Private equity firm GTCR completed its $447 million purchase of Vocus, Inc., a cloud-based public relations and marketing software provider. GTCR also announced plans to merge Vocus with Cision, a Swedish-based Vocus rival that the private equity firm also recently...
by Brian Anderson | Jun 3, 2014 | Demanding Views
By Christina Yum, Campaign Coordinator, MarketBridge This post originally appeared on The Digital Bridge, a blog sponsored by MarketBridge. Online dating — once considered more taboo than normative — is an undeniable force in today’s digitally connected world....
by Brian Anderson | Jun 2, 2014 | Industry News
An overwhelming majority (84%) of companies are seeing healthy growth in demand for mobile content distribution, according to a report titled: Mobile Content Distribution Strategies, from Genwi, a real-time content marketing platform provider. Other key findings of...
by Brian Anderson | May 30, 2014 | Industry News
SAVO announced that availability of Sales Onboarding Pro, a new application for its Sales Accelerator Series designed to support recently hired sales reps so that they can begin contributing early to the company’s bottom line. The offering creates a learning...
by Brian Anderson, Associate Editor | May 29, 2014 | Industry News
Next generation personalization and leveraging social data were among the topics at Marketo’s recent virtual conference, titled: The Road To Success Virtual Summit. In the opening keynote session, Kiip co-Founder and CEO Brian Wong discussed the need for an...
by Brian Anderson | May 28, 2014 | Industry News
Lattice Engines announced the availability of Lattice for Cross-sell and Retention, a new tool that gives Lattice users the ability to leverage predictive analytics across every stage of the customer lifecycle. The new technology arms marketing and sales with the...
by Matthew McKenzie, Chief Content Officer, Content4Demand | May 28, 2014 | Industry News
In recent years, the SiriusDecisions Summit 2014 has come to define the state of the art for modern sales and marketing organizations. Part of the reason is SiriusDecisions’ ability to plug into and analyze top-performing organizations across a variety of...
by Brian Anderson | May 27, 2014 | Industry News
Invoca, a provider of cloud-based inbound call marketing technology, announced the capability for enterprise brands using Session Initiated Protocol (SIP) telephony applications to integrate with Invoca’s platform. The integration layers Invoca’s...
