by Brian Anderson | May 27, 2014 | Solution Spotlight
Tripolis Dialogue is a SaaS platform for both marketers and publishers, allowing users to plan, design and execute multichannel email campaigns. Tripolis Dialogue is a SaaS platform for both marketers and publishers, allowing users to plan, design and execute...
by Brian Anderson | May 23, 2014 | Demanding Views
By Jon Russo, Founder, B2B Fusion Group When I recently attended Oracle’s Marketing Cloud kickoff event, where Oracle COO Mark Hurd gave his presentation to 100 of us, we had a chance to ask him questions at the conclusion. My question for him was, “how are you...
by Kim Zimmermann | May 23, 2014 | Industry News
TIE Kinetix, a SaaS provider of channel demand generation and sales conversion solutions, has launched The Sales Resource Center. Designed for channel partner sales representatives, The Sales Resource Center delivers customized and co-branded content to sales...
by Brian Anderson | May 22, 2014 | Industry News
Viewing time on webinars increased 47% over the past year. That was one of the key finding of the 2014 Webinar Benchmarks Report from ON24, a webinars and virtual communication solutions provider. The report also includes actionable insight on how companies can...
by Kim Ann Zimmermann, Managing Editor | May 21, 2014 | Industry News
Collaboration among the extended sales team — which includes sales, marketing, marketing ops, and sales ops — is one of the critical attributes of a world-class sales organization, according to the latest research from Miller Heiman. “Being able to provide perspective...
by Kim Ann Zimmermann, Managing Editor | May 20, 2014 | Industry News
Adobe recently unveiled its new Adobe Marketing Cloud Exchange and upgrades to its Marketing Cloud solutions for predictive marketing, real-time analytics and mobile marketing. The announcements included: New Adobe Marketing Cloud App Exchange: The exchange offers...
by Brian Anderson | May 20, 2014 | Solution Spotlight
Marseli Revenue Intelligence is a predictive revenue intelligence aggregation, analysis and advisory tool for sales and marketing people who struggle with getting actionable insights from their CRM system. Marseli Revenue Intelligence is a predictive revenue...
by Brian Anderson | May 20, 2014 | Demanding Views
By Mark Organ, CEO and Founder, Influitive More leads. That’s what every marketer wants. Dump more leads into the top of the funnel and more customers will fall out the bottom, or so the theory goes. Companies are investing hundreds of millions of dollars...
by Kim Ann Zimmermann, Managing Editor | May 20, 2014 | Industry News
Captora, which offers a cloud-based solution designed to discover, engage and convert buyers with existing content, has raised $22 million in Series B financing. The company will use the investment to expand its customer base, double its workforce, move into new...
by Brian Anderson, Associate Editor | May 19, 2014 | Industry News
Content is not only an essential part of the B2B marketer’s playbook, but also is considered an important factor to the company’s bottom line in the eyes of the C-level execs. In the final panel discussion at the annual B2B Content2Conversion...
by Brian Anderson | May 16, 2014 | Industry News
CallidiusCloud announced the release of Thunderbridge, its Big Data solution that is designed to analyze information from the vendor’s Lead to Money Cloud, which tracks customer lifecycle data. The announcement was made at CallidiusCloud’s annual user...
by Brian Anderson | May 15, 2014 | Industry News
NetSuite announced the availability of its B2B Customer Center, built on the company’s SuiteCommerce platform. The cloud-based ERP and omnichannel commerce software suites provider revealed the new solution during the opening keynote at SuiteWorld 2014, and is...
