by Kim Zimmermann | Apr 29, 2014 | Industry News
Cloud-based marketing automation platform provider eTrigue has integrated SugarCRM into its DemandCenter solution. The integration is designed to provide visibility into a contact’s interest level by offering a full view of prospect and customer activity as they...
by Kim Zimmermann | Apr 28, 2014 | Industry News
Salesvue, a prospect-to-pipeline automation solution, raised $3 million in financing that the company will use expand sales and marketing efforts nationwide and to build additional functionality. The round of funding was led by Cultivation Capital, a Missouri-based...
by Kim Zimmermann | Apr 28, 2014 | Industry News
Idio will be inviting prospects to experience live, customized demos of its Content Intelligence Platform at this year’s B2B Content2Conversion Conference on May 6. The platform is designed to help marketers analyze their consumer’s content consumption,...
by Kim Ann Zimmermann, Managing Editor | Apr 25, 2014 | Industry News
Infusionsoft continues to grow — the small business software vendor posted $60 million in revenue last year, a 54% increase from the previous year. They now have more than 21,000 customers and over 500 employees. Co-Founder and CEO Clate Mask said the company is...
by Brian Anderson | Apr 24, 2014 | Industry News
Blab, a provider of predictive social intelligence tools, unveiled the latest version of its predictive insights tool designed to identify which online conversations will trend in the next 72 hours. Called BlabPredicts2, the platform models real-time social...
by Brian Anderson | Apr 23, 2014 | Industry News
Christine Elliott, Associate Director at Crowe Horwath, views customer engagement as a “puzzle” and her marketing team is continuously looking for ways to put more of the pieces together to get a clearer picture as to how buyers are interacting with content. Demand...
by Glenn Taylor, Associate Editor | Apr 23, 2014 | Industry News
To begin the B2B buying process, many prospects go to the web sites of potential vendors to get a feel for what each company can offer. Since the company web site is often the first touch point for potential customers, vendors must find ways to provide relevant...
by Brian Anderson | Apr 22, 2014 | Industry News
ON24 announced a new service that will allow users to integrate their CRM and marketing automation platforms with ON24 webinars, providing the ability to capture key metrics about webinar performance and add them to the customer and prospect databases. The service...
by Brian Anderson | Apr 22, 2014 | Demanding Views
By Loren Padelford, EVP of Sales, Skura Corporation Companies are now required to hone their sales and marketing efforts to the individual needs and interests of each prospect in order to provide positive customer experiences amid the cacophony of today’s...
by Brian Anderson | Apr 22, 2014 | Solution Spotlight
The KnowledgeTree content marketing app for Salesforce matches relevant content to leads and opportunities. The tool is designed to identify the most germane, current and effective content for each sales interaction with prospects. The KnowledgeTree content...
by Sal LoSauro, Senior Editor | Apr 21, 2014 | Industry News
Jesse Hopps, Founder and CEO of Demand Metric, said one of the key challenges for companies looking to improve their sales enablement process is a lack of a common definition. The strategy is defined by its functions rather than benefits, he explained during a keynote...
by Brian Anderson | Apr 18, 2014 | Industry News
DiscoverOrg, a provider of information technology sales and marketing intelligence tools, announced Marketo Webhooks for DiscoverOrg, an application designed to provide real-time data on customers and prospects. DiscoverOrg and Marketo joint customers can...
