by Brian Anderson | Apr 8, 2014 | Solution Spotlight
The Zerista Meeting Hub platform is a communication and collaboration app that allows B2B companies to host events that are accessible via mobile devices and personal computers. The Zerista Meeting Hub platform is a communication and collaboration app that...
by Kim Zimmermann | Apr 7, 2014 | Industry News
LiveHive has launched Insights 2.0, a sales acceleration solution designed to provide sales professionals with detailed, real-time information on prospect engagement. The update to LiveHive’s analytics platform is designed to provide inside sales professionals...
by Brian Anderson | Apr 4, 2014 | Industry News
Avention, a BI and sales enablement solutions provider, is integrating with the SAP Cloud for Customer solution. The integration is designed to help companies retrieve data and business insights from Avention’s global B2B database and leverage the cloud-based...
by Brian Anderson | Apr 3, 2014 | Industry News
HootSuite, a social relationship platform, has integrated with Marketo to provide enterprises with the ability to connect social interactions from the HootSuite dashboard directly into their Marketo lead database. The app, which will be unveiled at Marketo’s...
by Kim Ann Zimmermann, Managing Editor | Apr 2, 2014 | Industry News
By gaining a greater understanding of what triggers the brain to buy, marketers can create an almost irresistible impulse to purchase. In his presentation at the upcoming B2B Content2Conversion Conference, David Lewis, Founder and CEO of DemandGen International, will...
by Brian Anderson, Associate Editor | Apr 2, 2014 | Industry News
Content marketing has become an integral part of the B2B landscape. Interactive and video content are gaining significant traction as marketers seek more engaging alternatives to standard white papers and E-books. According to the 2013 Demand Gen Report B2B Content...
by Kim Zimmermann | Apr 2, 2014 | Demanding Views
By You Mon Tsang, CMO, Vocus In the gambling world, handicapping is a science. The best prognosticators compile endless results, statistics and outside factors to determine the outcome of a game that is yet to take place. But despite meticulous care and understanding,...
by Brian Anderson | Apr 1, 2014 | Solution Spotlight
C9 LeadMap for Marketo is a predictive analytics application that merges Marketo and SalesForce.com data to create a unified view of a sales pipeline. C9 LeadMap for Marketo is a predictive analytics application that merges Marketo and SalesForce.com data to...
by Alicia Fiorletta, Senior Editor | Apr 1, 2014 | Industry News
This story originally appeared in Demand Gen Report’s sister publication, Channel Marketer Report. HP is in the midst of a five-year transition— with the channel being at the heart of the process. Over the past year, the company has focused on three core pillars...
by Kim Zimmermann | Mar 31, 2014 | Industry News
IBM announced its plans to invest $100 million to globally expand its marketing consulting services. As part of the investment, the company plans to 10 new IBM Interactive Experience labs, which are designed to provide clients with the opportunity to work with experts...
by Kim Zimmermann | Mar 31, 2014 | Industry News
Business buyers have become more reliant on third-party information to make business decisions and look to content sharing circles to help them along the buying process, according to a new study conducted by The CMO Council in partnership with NetLine Corporation. The...
by Kim Zimmermann | Mar 27, 2014 | Industry News
Sales enablement provider Skura Corp. enhanced its Skura SFX technology platform to provide greater levels of insight, visibility and auditability throughout the entire sales process. This next generation technology, which the company calls adaptive sales enablement,...
