by Brian Anderson | Apr 17, 2014 | Industry News
Richardson, a sales training and performance improvement company, partnered with sales enablement technology provider SAVO to develop SAVO Sales Process Pro Richardson Edition, an application to help sales and marketing leaders reinforce training and execute best...
by Brian Anderson | Apr 17, 2014 | Industry News
SAVO Group unveiled Sales Process Pro, a new application designed to improve sales efficiency and productivity, at its 2014 Sales Enablement Summit. The platform encompasses a wide variety of activities — from training reinforcement, automated proposal creation and...
by Kim Zimmermann | Apr 17, 2014 | Industry News
Act-On Software has secured $42 million in funding, bringing the company’s total venture capital financing to $74 million since it was founded in 2008. This round of funding, led by Technology Crossover Ventures (TCV), will be used to grow the business on a...
by Kim Ann Zimmermann, Managing Editor | Apr 16, 2014 | Industry News
Marketo’s new calendar and personalization tools were among the topics that generated buzz at the 2014 Marketing Nation Summit. In addition, a lot of the discussion centered on content, predictive analytics and the role of marketers as innovators in their...
by Brian Anderson | Apr 15, 2014 | Demanding Views
By Jeff Pedowitz and Kevin Joyce, The Pedowitz Group In the latter part of the 19th century John Wanamaker, the father of modern advertising, is reputed to have said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ...
by Brian Anderson | Apr 15, 2014 | Solution Spotlight
The Infusionsoft Small Business Sales and Marketing Scorecard analyzes a business’s current sales and marketing processes and provides customized recommendations to improve effectiveness and boost sales. The Infusionsoft Small Business Sales and...
by Brian Anderson | Apr 15, 2014 | Industry News
Invoca, a provider of cloud-based inbound call marketing technology, announced Invoca Signal, its new voice and call analytics platform designed to analyze inbound calls and automate the next steps with customers. In addition, the company announced it has added...
by Brian Anderson | Apr 15, 2014 | Industry News
Buyers are looking for answers everywhere — on social media, in conversations with their peers and plugging key words into a search engine. “Integrated marketing means your brand is the best answer when and where your buyers need it,” Lee Odden, CEO of TopRank Online...
by Brian Anderson | Apr 14, 2014 | Industry News
CA Technologies’ marketing department was generating a steady flow of leads through a variety campaigns, so volume wasn’t a top concern. However, the management software and solutions firm wanted to get better at identifying which of those leads would most...
by Brian Anderson | Apr 14, 2014 | Industry News
When B2B marketers watch content from B2C heavyweights like Oreo and Red Bull go viral, it can make them yearn to do the same. While they may not have the same reach, there are some things that B2B marketers can borrow from B2C content marketers and traditional...
by Brian Anderson | Apr 14, 2014 | Industry News
NetProspex, a cloud-based B2B marketing data management services provider, announced $13 million in series C funding, led by Spring Lake Equity Partners. The capital infusion will go towards continued product innovation and sales and marketing expansion to meet...
by Kim Ann Zimmermann, Managing Editor | Apr 11, 2014 | Industry News
As the CMO of GE, Beth Comstock works with a lot of engineers and scientists responsible for the company’s jet engines and medical devices. The marketing department strives to be just as pioneering as the rest of the company, she told the audience at the 2014...
