by Brian Anderson, Associate Editor | Mar 4, 2014 | Industry News
The B2B marketing space is quickly evolving, and B2B buyers are finding live video an appealing alternative to e-books and white papers. According to the 2013 B2B Content Preferences Survey conducted by Demand Gen Report, 50% of the B2B marketers surveyed stated that...
by Brian Anderson | Mar 3, 2014 | Solution Spotlight
Kenshoo unveiled a prototype of its latest mobile application — Kenshoo Anywhere — which will enable users to view performance reports across various digital marketing assets and metrics. Kenshoo unveiled a prototype of its latest mobile application — Kenshoo...
by Kim Zimmermann | Mar 3, 2014 | Industry News
InsideView has introduced InsideView for Marketing for the Microsoft Dynamics CRM Platform. The move is designed to enable Microsoft Dynamics CRM users to build and maintain a clean database, enrich new real-time leads, build target lists for campaign, according to...
by Kim Zimmermann | Feb 28, 2014 | Industry News
Demandbase, a B2B targeting and personalization platform provider, announced a new advertising feature to automate the creation and optimization of business audiences for B2B retargeting. The new functionality builds on the company’s recently released...
by Kim Zimmermann | Feb 27, 2014 | Industry News
Silverpop unveiled new automated lead nurturing and testing capabilities for CoreMotives, an email marketing and markeing automation solution that Silverpop acquired in early 2012. The company also reported that revenues for CoreMotives are up 54% since the...
by Kim Zimmermann | Feb 27, 2014 | Industry News
All types of businesses use email as a way to establish ongoing dialogue with customers and prospects. But crafting effective email marketing campaigns requires a successful blend of art and science. Through an analysis of more than 260 million emails delivered across...
by Kim Ann Zimmermann, Managing Editor | Feb 26, 2014 | Industry News
The sales and marketing relationship once focused on the quality of the leads being generated by marketing. Now, attention is shifting to the quality and availability of content. Aligning sales processes, content and resources specifically to buyer needs is...
by Kim Ann Zimmermann, Managing Editor | Feb 25, 2014 | Industry News
While it has only been a few weeks since CallidusCloud acquired LeadRocket, the company has ambitious plans to integrate the social engagement and sales front-end of the tool with its marketing automation platform. Demand Gen Report recently caught up with Giles...
by Kim Zimmermann | Feb 25, 2014 | Demanding Views
By Kevin Li, VP of Business Development, idio Your next best customer might be as close as your next best sentence. Literally. These days the focus on content marketing in the B2C marketplace has driven that point home based on personalization communications. But for...
by Kim Zimmermann | Feb 25, 2014 | Industry News
Brent Adamson, Co-Author of the best-selling book, The Challenger Sale, will deliver the keynote address at its third annual B2B Content2Conversion Conference, being held May 6-7 in New York. In his keynote, Adamson will address how the Challenger Selling approach has...
by Brian Anderson | Feb 24, 2014 | Solution Spotlight
SimilarTech offers a web site profiler that provides data on the technologies being used by individual web sites as well as lists of web sites using a specific technology. SimilarTech offers a web site profiler that provides data on the technologies being used by...
by Kim Zimmermann | Feb 24, 2014 | Industry News
Oracle has acquired BlueKai, a cloud-based Big Data platform that enables companies to personalize online, offline and mobile marketing campaigns. This shores up the personalization capabilities of Oracle’s Marketing Cloud and eases the integration of various...
