by Kelly Lindenau | Mar 4, 2024 | Industry News
Folloze, a no-code B2B buyer experience platform, released the Folloze Website Engager, a new toolkit designed to turn website visits into personalized experiences to help generate first-party engagement insights. Built within Folloze AI, the Website Engager toolkit...
by Kelly Lindenau | Feb 29, 2024 | Blog
Marketing is nearly synonymous with creativity and strategy, and when those two attributes are executed in tandem, magic happens — and the most outstanding campaigns win a “Finny.” The Finnys, of course, are the trophies given out to the winners of the Killer Content...
by Kelly Lindenau | Feb 29, 2024 | Industry News
Content’s “king” moniker was on full display at the 2024 B2B Marketing Exchange, as nearly all sessions touched on aspects of asset creation and experimentation. Ann Handley, Chief Content Officer of MarketingProfs, was no exception to the content discussion...
by Kelly Lindenau | Feb 28, 2024 | Industry News
I hate to say it, but if you’re not in sunny Scottsdale right now… you’re missing out big time! The weather couldn’t be more beautiful, and the content couldn’t be any better. The first two days of the 2024 B2B Marketing Exchange featured a...
by Kelly Lindenau | Feb 28, 2024 | Financial News
Photoroom, an AI photo editor, closed a $43 million Series B funding round led by new and previous investors, bringing the company’s total funding to $64 million. With the capital, the company plans to invest in more graphics processing...
by Kelly Lindenau | Feb 28, 2024 | Industry News
BoostUp, a provider of AI-powered revenue operations and intelligence solutions, appointed Justin Shriber as CEO. In his new role, Shriber will be responsible for guiding the company’s strategic direction, driving product innovation and expanding market...
by Kelly Lindenau | Feb 28, 2024 | Blog
There are many flavors of scrappy account-based marketing, but the common ingredients are always resourcefulness, creativity and adaptability. With 57% of practitioners in soon-to-be-released DGR research indicating that they’re prioritizing investments in...
by Kelly Lindenau | Feb 26, 2024 | Solution Spotlight
Lockr is an adtech-friendly single-sign-on (SSO) platform that seeks to help consumers manage their online identities. Lockr’s B2B offering — Identity lockr —seeks to enable seamless identity management in a privacy-compliant, consumer-first manner. The Lowdown...
by Tara Kelly, SPLICE | Feb 26, 2024 | Demanding Views
Marketers are incredibly excited about generative AI, as the technology makes delivering immediate, personalized customer experiences at scale possible. Marketing’s holy grail — hyper-personal, self-sustaining flywheels that leverage data to eliminate friction...
by Kelly Lindenau | Feb 22, 2024 | Blog
Tensions and distrust between salespeople and buyers are reportedly at an all-time high: G2’s “Software Buyer Behavior Report” found that 75% of buyers want sales to be involved earlier in the process, while 68% don’t want to bring sales...
by Kelly Lindenau | Feb 21, 2024 | Industry News
Promo.com, an end-to-end generative AI platform for social video, launched PromoAI Creative Copilot, a new feature that combines AI-powered creative engine with chat-based editor to help produce engaging video content. produce affordable and engaging social video...
by Kelly Lindenau | Feb 21, 2024 | Industry News
CallRail, an AI-powered lead intelligence platform, released AI-driven, self-reporting attribution capabilities as a part of its innovation program, CallRail Labs. The new solution seeks to enable practitioners to gain more visibility into the impact brand, word of...
