by Kim Ann Zimmermann, Managing Editor | Feb 4, 2014 | Industry News
Revenue marketing impacts a number of initiatives — sales and marketing alignment, demand generation and lead management, just to name a few. The Pedowitz Group recently brought together a number of senior marketing executives for targeted discussions about the topic...
by Kim Zimmermann | Feb 4, 2014 | Solution Spotlight
The TrackVia solution offers users an inexpensive, simplified alternative for developing applications to meet their marketing needs. The TrackVia solution offers users an inexpensive, simplified alternative for developing applications to meet their marketing needs....
by Kim Zimmermann | Feb 4, 2014 | Industry News
NetSuite achieved a 35% year-over-year growth in revenue for Q4 2013 and a 34% increase in overall revenue compared to the previous year. Furthermore, the company reports its operating cash flow increased by 29% in Q4 2013, finishing at $17.3 million. The operating...
by Kim Zimmermann | Feb 3, 2014 | Industry News
Corporate Visions, a provider of solutions designed to help B2B companies enhance customer interactions, reported an 111% increase in revenue and a 95% increase in bookings for fiscal 2013. The company’s growth was fueled by the acquisition of Executive...
by Kim Zimmermann | Feb 3, 2014 | Industry News
SAVO Group, a provider of sales enablement technology, announced strong growth entering 2014, generated by multiple new product launches and key partnerships. The company recently acquired StoryQuest, Inc., a provider of digital postcard technology. This addition to...
by Kim Zimmermann | Jan 31, 2014 | Industry News
Salesfusion acquired LoopFuse, a sales and marketing automation software provider, for an undisclosed fee. The acquisition aims to promote further growth by Salesfusion in the mid-market business. The purchase of LoopFuse will allow Salesfusion to integrate social...
by Kim Zimmermann | Jan 30, 2014 | Industry News
Act-On Software posted a 215% increase in revenue for fiscal 2013 and ended the year with more than 2,000 customers, representing a wide range of sizes and industries. In addition, the company doubled its workforce to 250 employees and opened three new offices,...
by Brian Anderson, Associate Editor | Jan 29, 2014 | Industry News
With the demand for content at an all-time high, many marketers are turning to curation to fill the gaps. When done thoughtfully, curation can be a useful strategy to ensure a steady flow of content for all stages of the sales funnel, particularly lead generation....
by Kim Zimmermann | Jan 28, 2014 | Demanding Views
by Dan McDade, President and CEO, PointClear A healthy, driven inbound marketing department is great, but over-reliance on inbound marketing (what I like to call “inbounditis”) negatively affects the revenue backbone of any company. In fact, it makes the whole sales...
by Kim Zimmermann | Jan 28, 2014 | Industry News
ReviMedia, an online lead generation platform provider, entered a strategic partnership with LeadCloud, the provider of a lead service platform that connects buyers and sellers of lead data. The collaboration will integrate the ReviMedia LXP platform with the...
by Brian Anderson | Jan 27, 2014 | Solution Spotlight
NewLeads offers a real-time dashboard, LeadPad, that enables users to collect CRM-ready sales leads using their iPads while at events or trade shows. NewLeads offers a real-time dashboard, LeadPad, that enables users to collect CRM-ready sales leads using their iPads...
by Kim Zimmermann | Jan 27, 2014 | Industry News
The third annual B2B Content2Conversion Conference will be held May 6-7, 2014 at the Pershing Square Signature Center in Manhattan. This educational event is designed to provide business marketers with strategies and tactics to compete in the rapidly expanding sector...
