Demand Gen Report

Businessman managing digital procurement process with contract, invoice, approval documents, representing B2B sourcing, vendor management, supply chain, e procurement, paperless contract workflow.

3 of 5 B2B Buyers Prefer a Rep-Free Buying Experience: Gartner

What is the best way to reach B2B buyers? For many, it is one that involves little or no human interaction. In a survey from Gartner, 61% of B2B buyers...

Salesforce’s Benioff: Everything Has Changed with AI

News Brief

B2B Strategies for Staying Ahead Through Buyer Engagement, Lead Nurture, Branded Demand

Demanding Views

Your Field Guide to B2B Success Starts at B2BMX Summer Camp

Blog

Female Engineer Walks Through Factory Workshop with Augmented Reality 3D Models CNC Machinery Production Line. Industry 4.0 Graphics Visualization in Factory. VFX Special Graphics and Visual Effects

Plug Power Generates 65,000 Net-New Interactions with Virtual/Hybrid Events

Case Studies

Latest Posts

6sense Introduces Intelligent Workflows to Streamline Marketing Ops, Boost Campaign Performance

Intelligent Workflows is the latest tool from 6sense, designed to bring together Audience and Data workflows that centralize omnichannel engagement and data management for marketing and sales teams. Intelligent Workflows empowers…

News Brief March 27

Marketing measurement and accountability

The B2B Marketing Accountability Era: Why CMOs Must Prove Impact or Risk Budget Cuts or Worse

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams report revenue down to the decimal, but marketing? We’ve…

Demanding Views March 21

Happy sales rep prospecting on the phone

How Drips is Taking the Pain Out of Prospecting

In today’s hyper-competitive landscape, sellers only have so much time to effectively reach and engage with prospects. B2B experts have lauded artificial intelligence (AI) as the answer to help sales…

Case Studies March 20