Demand Gen Report

Businessman managing digital procurement process with contract, invoice, approval documents, representing B2B sourcing, vendor management, supply chain, e procurement, paperless contract workflow.

3 of 5 B2B Buyers Prefer a Rep-Free Buying Experience: Gartner

What is the best way to reach B2B buyers? For many, it is one that involves little or no human interaction. In a survey from Gartner, 61% of B2B buyers...

Salesforce’s Benioff: Everything Has Changed with AI

News Brief

B2B Strategies for Staying Ahead Through Buyer Engagement, Lead Nurture, Branded Demand

Demanding Views

Your Field Guide to B2B Success Starts at B2BMX Summer Camp

Blog

Female Engineer Walks Through Factory Workshop with Augmented Reality 3D Models CNC Machinery Production Line. Industry 4.0 Graphics Visualization in Factory. VFX Special Graphics and Visual Effects

Plug Power Generates 65,000 Net-New Interactions with Virtual/Hybrid Events

Case Studies

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Business industry robot factory concept Robotic system control put AI processing chip into human brain with AI, Artificial Intelligence,robot and automation innovation concept vector

The Age Of AI In B2B Marketing: Strategic Shifts For CMOs

Artificial Intelligence (AI) is no longer a distant promise; it’s here, reshaping industries and challenging conventional approaches. For B2B marketing leaders, this is a pivotal moment demanding not just adaptation…

Demanding Views March 7

Tiga.ai Raises $2M to Launch AI Agent for Custom Buying Signals

Tiga.ai has raised $2 million in a funding round led by Bull City Venture Partners, Cascade Seed Fund and Virginia Venture Partners. Tiga is a front-runner in the signal-based prospecting space. The…

News Brief March 6

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Nooks Launches AI Prospector Uses Buying Signals to Enable High-Impact Outreach

Nooks has launched AI Prospector, an artificial intelligence (AI)-powered solution that analyzes real-time buying signals to help sales teams identify the best prospects for immediate outreach and provide messaging for…

News Brief March 5