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Demand Gen Report

CSO Gartner AdobeDemanding Views

Unlocking Sales Success: Why People Leadership is the CSO’s Secret Weapon

The evolving landscape of sales leadership has ushered in a new era— one where the chief sales officer (CSO) is no longer defined solely by their ability to drive numbers,...

Featured

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HubSpot Launches First CRM Connector for Anthropic’s Claude

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AI Use in Marketing Increasing Despite Lack of Training

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Clari, Salesloft to Merge

News Brief
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AI Meets ABM: The Marketer’s Playbook for Smarter, Faster Growth

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Video marketing platform. Video creation tools, start an engaging B2B online marketing campaign.

Goldcast Launches Recording Studio for B2B Content Teams

Goldcast, the AI-powered B2B video content platform, is now offering Goldcast Recording Studio, empowering B2B marketers to create polished, on-brand video content without the cost, complexity, or fragmented workflows of…

News Brief April 21
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Top Commercial Threats Facing Sales Leaders in 2025

As the global marketplace evolves at an unprecedented pace, Gartner identified the seven key commercial threats facing chief sales officers (CSOs) in 2025 that could significantly impact their strategic priorities…

Feature April 16
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The Keys to BDR Success Amid Industry Changes

The role of BDRs and SDRs is evolving, shaped by advances in AI, buyer behavior, and the need for more strategic engagement. In “The 2025 Science of B2B BDR Benchmark:…

Feature April 9
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