by Kim Zimmermann | Dec 3, 2013 | Demanding Views
By Hugo Bader, Director Of Business Development, DialAmerica Answering a seemingly simple question — what is a lead? — is in actuality one of the more challenging aspects of marketing and sales. Finding a common definition of how to classify new business among...
by Kim Zimmermann | Dec 3, 2013 | Industry News
Conductor, a provider of search marketing technology, launched a new tool called Content Insights, which is designed to provide marketers with a complete view of their search and marketing campaigns. The application provides a link between visitor analytics platforms...
by Tom Grubb | Dec 3, 2013 | Industry News
When Noelle Sweet joined WhiteHat Security as the new Senior Director of Sales and Marketing Operations, she put marketing automation high on her list of the few critical areas she wanted to tackle right out of the gate. The web site security solutions vendor had been...
by By Brian Anderson, Associate Editor | Dec 2, 2013 | Industry News
Content marketing has become common practice with 93% of B2B marketers using some form of content marketing, according to research from the Content Marketing Institute (CMI). While more than half (58%) believe that their content marketing efforts are ineffective, they...
by Kim Zimmermann | Nov 29, 2013 | Industry News
B2B marketing industry veteran Joe Chernov will join HubSpot as its new VP of Content. Chernov has served VP of Marketing at Kinvey, a mobile solutions and services provider. Prior to his role at Kinvey, Chernov was VP of Content Marketing at Eloqua. He is also...
by Demand Gen Report Team | Nov 27, 2013 | Industry News
TreeHouse Interactive announced enhancements to the Content Marketing Manager module of its Marketing View marketing automation platform. The update is designed to provide marketing professionals with the tools for faster and more efficient creation of nurturing...
by Kim Ann Zimmermann | Nov 26, 2013 | Industry News
At Dreamforce, Salesforce debuted its revamped marketing hub — now dubbed Salesforce ExactTarget Marketing Cloud — as part of its Salesforce1 platform, a new set of technologies designed to deliver and integrate mobile versions of Salesforce-based applications....
by Demand Gen Report Team | Nov 25, 2013 | Demanding Views
By Lindsay Bayuk, Senior Product Marketing Manager, Infusionsoft By Lindsay Bayuk, Senior Product Marketing Manager, Infusionsoft Small business owners often feel as if they face daunting odds when competing with enterprise brands. Large companies with massive...
by Demand Gen Report Team | Nov 25, 2013 | Solution Spotlight
Discover, a new app from Orion Advisor Services, is designed to enable users to create unique online client questionnaires to engage prospects prior to initial meetings. Discover, a new app from Orion Advisor Services, is designed to enable users to create unique...
by Kim Zimmermann | Nov 25, 2013 | Industry News
Vocus updated its Marketing Suite with new features designed to help organize and track multi-channel marketing campaigns and build mobile landing pages, among other capabilities. According to company officials, these new capabilities streamline complex, multi-channel...
by Kim Zimmermann | Nov 22, 2013 | Industry News
Silverpop launched Mobile Connector, a solution designed to enable marketers to link the Silverpop platform with their company’s mobile applications. According to Bryan Brown, VP of Product Strategy at Silverpop, marketers can now boost app usage, launch...
by Demand Gen Report Team | Nov 21, 2013 | Industry News
At Dreamforce this week, Salesforce debuted its revamped marketing hub — now dubbed Salesforce ExactTarget Marketing Cloud — as part of its Salesforce1 platform. The Salesforce ExactTarget Marketing Cloud is designed to integrate apps for email, mobile, social,...
