by Kim Zimmermann | Oct 9, 2013 | Solution Spotlight
Trumpia, a multichannel marketing and messaging platform provider, has added a Smart Filters tool, which is designed to be an introductory marketing automation application. Trumpia, a multichannel marketing and messaging platform provider, has added a Smart Filters...
by Kim Zimmermann | Oct 9, 2013 | Demanding Views
By Jay Hidalgo, President, The Barzel Group A few days ago, I read this statistic: Just 6% of B2B leaders say that they frequently calculate ROI, while 17% say they never do. Every time I read a stat like this, I ask “Why?” Then I start doing a mental review of...
by Kim Zimmermann | Oct 8, 2013 | Industry News
Demandbase expanded its consulting services with a Managed Analytics Offering, which is designed to help marketers uncover insights and better measure marketing performance. The Managed Analytics Offering launched as part of Demandbase’s Strategic Services...
by Kim Zimmermann | Oct 7, 2013 | Industry News
B2B marketing technology vendor netFactor announced email2lead, which is designed to provide marketers with real-time tracking and person-level details of prospects coming to a web site from an email campaign. The new offering will be integrated with netFactor’s...
by Kim Zimmermann | Oct 4, 2013 | Industry News
Demand generation strategy firm ANNUITAS recently acquired Get Me In The Inbox, an email deliverability and privacy compliance firm, to expand its services for enterprise clients. ANNUITAS is now offering email deliverability, privacy and compliance services as...
by Kim Zimmermann | Oct 3, 2013 | Industry News
Leadspace launched a new release of its SaaS-based social lead targeting solution that integrates with Marketo to automate the lead qualification process. Leadspace is designed to help marketers quickly identify targeted leads across numerous data sources, including...
by By Kim Ann Zimmermann, Managing Editor | Oct 1, 2013 | Industry News
It is clear that marketers can no longer treat all prospects alike, as sending out the same email to everyone no matter who they are or where they are in the buying cycle is not likely to yield stellar results. While the ultimate goal is to make a sale, it is becoming...
by Kim Zimmermann | Oct 1, 2013 | Solution Spotlight
The latest version of SalesFUSION’s cloud-based marketing automation software includes advanced prospect nurturing, sales enablement and event management tools. The latest version of SalesFUSION’s cloud-based marketing automation software includes advanced...
by Kim Zimmermann | Oct 1, 2013 | Demanding Views
By Tim Riesterer, Chief Strategy and Marketing Officer, Corporate Visions As a marketer, you aren’t really in the business of demand generation. You’re actually in the business of “change generation.” Every day, you’re asking your target audience to...
by Kim Zimmermann | Oct 1, 2013 | Industry News
Demandbase unveiled a premium feature that provides access to Facebook’s advertising inventory, enabling B2B marketers to identify prospects and deliver targeted messages within Facebook without cookies or other tracking mechanisms. Users of Demandbase’s...
by Kim Zimmermann | Sep 30, 2013 | Industry News
The quality of data was the No. 1 of marketers at IT companies using CRM and marketing automation systems, according to a new study from DiscoverOrg, a sales and marketing intelligence tools provider. In the report, Room for Improvement: Data Quality Impacting CRM and...
by Kim Zimmermann | Sep 27, 2013 | Industry News
LeadMD announced a new online learning platform centered on marketing and marketing automation education for professionals. Navigate by LeadMD aims to help professionals make the most of their marketing investments by featuring thought leadership, tutorials, online...
