ANNUITAS Introduces Email Deliverability And Privacy Practice

Published: October 4, 2013

Demand generation strategy firm ANNUITAS recently acquired Get Me In The Inbox, an email deliverability and privacy compliance firm, to expand its services for enterprise clients.

ANNUITAS is now offering email deliverability, privacy and compliance services as part of its overall demand generation strategy services.

{loadposition SPIAA}Email delivery and compliance audits will focus on:

  • Business policies: CAN-SPAM compliance and permission levels;
  • Infrastructure: IP address structure, volume throttling, RCF compliance and authentication;
  • Content and Design: Web site and email content consistency, email client rendering and spam assassin testing;
  • Reputation: Various public and private blacklists, and web reputation; and
  • Data Management: Data collection and hygiene, feedback loop, unsubscribe management, and bounce management.

“We are excited to become part of ANNUITAS and help our clients drive even more revenue with our email deliverability and privacy services,” said Chris Arrendale, the former CEO of Get Me In The Inbox and now Chief Deliverability and Privacy Strategist for ANNUITAS, in an interview with Demand Gen Report. “We can work with clients who are facing challenges such as bounces, blocks and blacklisting and identify ways to remediate those issues.”

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