by Kim Zimmermann | Sep 17, 2013 | Demanding Views
By Michael Litt, CEO and Co-founder, Vidyard After investing in video marketing content, you don’t want prospects becoming distracted with the latest viral video of a squirrel on a jet ski, or worse, your competitor’s content. So what should you do? Having...
by Kim Zimmermann | Sep 17, 2013 | Solution Spotlight
The StoneShot app offers detailed email campaign reporting, event management and lead activity management. The StoneShot app offers detailed email campaign reporting, event management and lead activity management. Features/Functionality Stoneshot enables users to...
by Kim Zimmermann | Sep 17, 2013 | Industry News
Marketo and event management technology provider Certain announced a partnership that will enable marketers to enhance existing marketing data by using customer profiles gathered at events, according to officials from both companies. “Events represent one of marketing...
by Glenn Taylor, Associate Editor | Sep 16, 2013 | Industry News
B2B marketers have to provide compelling content at all stages of the buying cycle, but top-notch content is particularly important in the early interactions with prospects. During a recent webinar titled: ToFu Content: How To Develop A Healthy Mix For Demand...
by Kim Zimmermann | Sep 13, 2013 | Industry News
Bulldog Solutions, Inc. has launched Bulldog PowerPlay, which company officials describe as an integrated demand generation framework based on the buyer’s journey. Comprised of three “plays,” the goal of the packaged solution is to enable marketers to drive a...
by Kim Zimmermann | Sep 13, 2013 | Industry News
The Oracle Eloqua AppCloud is moving to the vendor’s Topliners user community site, enabling customers to more easily share, comment and follow apps, and receive updates from a single location, according to company officials. The integration also enhances...
by Kim Zimmermann | Sep 12, 2013 | Industry News
The Pedowitz Group, a revenue marketing agency, is expanding its practice with the introduction of a Creative Services offering. The agency’s Creative Services include web, interactive media, responsive mobile design, graphic design and branding, as well as...
by Glenn Taylor, Associate Editor | Sep 10, 2013 | Industry News
Cloud-based marketing automation solutions have been making headway for quite some time, but the technology got a serious boost earlier this year when Salesforce.com and Oracle shocked industry analysts by signing a nine-year partnership to integrate their systems for...
by Kim Zimmermann | Sep 10, 2013 | Demanding Views
By Craig Nelson, Founder and Principal, Sales Enablement Group In my previous Demanding Views column, I talked about delivering on the promise of sales enablement (SE). This installment will continue on the topic of SE, with a focus on mapping out the sales enablement...
by Kim Zimmermann | Sep 10, 2013 | Solution Spotlight
Salesvue’s Prospecting-to-Pipeline automation solution is designed to optimize the sales team’s prospecting efforts by leveraging data from Salesforce.com. Salesvue’s Prospecting-to-Pipeline automation solution is designed to optimize the sales...
by Kim Zimmermann | Sep 10, 2013 | Industry News
Lead Liaison, a revenue generation software provider, has upgraded its Lead Management Automation (LMA) platform to include real-time event triggers known as Sparks. Sparks are automated responses that can trigger a series of actions in a variety of ways. For example,...
by Kim Zimmermann | Sep 9, 2013 | Industry News
Mindshark Marketing, a digital marketing agency, has developed several new offerings, including content marketing, marketing automation and outreach marketing. The agency also offers services in SEO, reputation management, social media marketing, and web development....
