by Glenn Taylor, Associate Editor | Aug 27, 2013 | Industry News
To drive awareness and engage prospects, B2B marketers are implementing a mix of inbound and outbound marketing techniques. During a recent webinar, titled: Connecting With More Leads Via Inbound & Outbound, Lee Odden, CEO of TopRank Online Marketing, and...
by Kim Zimmermann | Aug 26, 2013 | Industry News
Small business marketers are looking for help in addressing a number of pain points, including choosing the right sales and marketing tools, building automated sales and marketing processes and developing appropriate content. These are some of the findings of a...
by Kim Zimmermann | Aug 23, 2013 | Industry News
HubSpot recently introduced updates to its marketing automation platform, including a Content Optimization System (COS), a social media tool called Social Inbox and a new analytic reporting engine. The company also unveiled Signals, an app for sales reps. The COS...
by Kim Zimmermann | Aug 22, 2013 | Industry News
Room 214, a digital and social media marketing agency, recently joined LaunchPoint, Marketo’s partner ecosystem. In addition to social media and digital marketing services, Room 214 provides consulting services to companies that are implementing the Marketo...
by Kim Ann Zimmermann, Managing Editor | Aug 21, 2013 | Industry News
Traditionally, the inside salesperson has been a junior staffer who does some of the legwork and generates leads for the more seasoned field sales professionals, who close the deals. That role is rapidly changing, and many inside salespeople are more technically savvy...
by Kim Zimmermann | Aug 20, 2013 | Solution Spotlight
The atEvent Check-In app enables marketers to check in event attendees, capture discussion topics and follow-up actions, and upload the information to their marketing automation and CRM systems in real time. The atEvent Check-In app enables marketers to...
by Kim Zimmermann | Aug 20, 2013 | Demanding Views
By Michael Gerard, CMO, Curata Marketing’s desire to increase the quantity and quality of sales-ready leads has never been stronger than it is right now. However, the days of relying solely upon outbound marketing (e.g., traditional advertising channels,...
by Kim Zimmermann | Aug 20, 2013 | Industry News
Brainshark has launched VideoSync, a Brainshark On-Demand feature that incorporates video into standard slide presentations. VideoSync can be used to display video clips of subject matter expert commentary, pre-recorded product demos and executive speeches alongside...
by Kim Zimmermann | Aug 19, 2013 | Industry News
ActiveCampaign, an email marketing software provider, announced its users could now manage up to 2,500 contacts for free. According to a company press release, this is a “tenfold increase” over the previous number. The company has also added full access to other...
by Kim Zimmermann | Aug 16, 2013 | Industry News
CallidusCloud reported total revenue of $25.9 million for the second quarter, an increase of 9% over the same period in the prior year. “In the quarter we added 183 net new subscription logos, up 25% year over year, and generated $5.2 million of cash from operations,”...
by Kim Zimmermann | Aug 15, 2013 | Industry News
BrightEdge, a content marketing platform vendor, released its Mobile Share study that revealed that smartphone users have much lower conversion rates than those viewing content on other devices. Desipite a 125% increase in mobile traffic, users accessing content on...
by Fatima Lora, Associate Editor | Aug 14, 2013 | Industry News
For many marketers, lead nurturing still consists of drip email campaigns that spit out the same series of messages to everyone no matter who they are or where they are in the buying cycle. Progressive B2B marketers are moving toward lead nurturing campaigns that...
