by Kim Zimmermann | Apr 19, 2013 | Demanding Views
By Debbie Qaqish, Principal Partner and Chief Strategy Officer, The Pedowitz GroupIn the world of B2B marketing today, if you don’t already have some kind of direct revenue accountability as a marketing executive, don’t worry, you will. As I’ve...
by Demand Gen Report Team | Apr 19, 2013 | Industry News
Act-On Software, cloud-based integrated marketing automation software provider, announced Q1 2013 results; 247% revenue and 100% employee increase compared to the same time last year. The Act-On Partner Ecosystem (APEX) program, which began in Q3 2012, has also seen...
by Demand Gen Report Team | Apr 18, 2013 | Industry News
Leadspace, a B2B social lead targeting technology provider, doubled its customer base in Q1 over the previous quarter as B2B brands such as Marketo, Jive and Stylesight adopted the company’s social lead targeting solution to refine customer acquisition and boost...
by Matthew S. McKenzie | Apr 17, 2013 | Industry News
More than ever, B2B buyers rely on content – all types of content – to research and make purchasing decisions. That’s good news for content marketers working to validate their approach and secure more resources for their campaigns. According to our 2013 B2B...
by Kim Zimmermann | Apr 16, 2013 | Solution Spotlight
Inforce Marketing from Infor delivers enterprise-strength marketing capabilities in a 100% native Salesforce.com application. It streamlines the marketing process and delivers the most relevant results to your marketing team while keeping costs in check. ...
by Kim Zimmermann | Apr 16, 2013 | Industry News
Most B2B companies are investing in content marketing, in fact the Content Marketing Institute found that 91% are using this tool while 80% of business decision-makers said they prefer to receive information about a company in a series of articles versus an...
by Demand Gen Report Team | Apr 16, 2013 | Demanding Views
By Anne Murphy, Managing Editor, Kapost You understand why content is key for a successful marketing strategy, and you know that targeted, informative content is critical to fueling marketing automation campaigns. But the question remains: how can marketers build a...
by Demand Gen Report Team | Apr 16, 2013 | Industry News
The professional networking site LinkedIn acquired Pulse, a news reader and mobile content distribution platform owned by Alphonso Labs. The announcement comes at a time when users of Google Reader, which is being shut down this summer, are looking for an alternative...
by Kim Zimmermann | Apr 15, 2013 | Industry News
Teradata Corp., a provider of analytic data platforms, applications and services, introduced Interactive Customer Engagement, an Integrated Marketing Management (IMM) offering that helps marketers leverage data from digital and traditional sources. According to...
by Kim Zimmermann | Apr 12, 2013 | Industry News
INBOX25, a provider of cloud-based marketing automation systems, unveiled the latest version of its software that provides access to its marketing automation platform from within SugarCRM. It was introduced at SugarCon 2013, SugarCRM’s annual customer,...
by Kim Zimmermann | Apr 11, 2013 | Industry News
Marketo unveiled a new certification program at the 2013 Marketo User Summit this week to recognize expert users of the vendor’s marketing automation software. According to company officials, key benefits of the new program for Marketo certified experts and...
by Kim Zimmermann, Managing Editor | Apr 10, 2013 | Industry News
Are marketing-generated leads really full of dreck, or is sales just unable to close deals? It is an age-old battle of wills that is getting more heated as the pressure is on both sales and marketing to meet ever-rising revenue targets. Many organizations are looking...
