by Kim Zimmermann | Jan 11, 2013 | Industry News
B2B sales and marketing teams have not embraced technologies such as whiteboarding for visual storytelling even though they can improve demand generation. Only 13% of salespeople use an interactive writing surface such as a whiteboard to support their customer...
by Demand Gen Report Team | Jan 11, 2013 | Industry News
SalesFUSION, maker of SalesFUSION 360, an integrated sales and marketing demand generation platform, has released a new solution for Sage CRM. The new version of SalesFUSION for Sage CRM delivers a fully integrated email marketing and web site visitor tracking...
by Owen McDonald, Contributing Editor | Jan 10, 2013 | Industry News
“Relevance” is the mantra for today’s B2B content marketers. Look beyond the content, however, and you’ll see other changes transforming another key to any successful lead generation campaign: the landing page. Yesterday’s passé...
by Kim Zimmermann | Jan 10, 2013 | Industry News
Total Communicator Solutions launched its Mobile Marketing Communication Platform at this week’s Consumer Electronics Show in Las Vegas. The cloud-based platform enables companies to communicate with clients who download the company’s mobile app. The...
by Demand Gen Report Team | Jan 9, 2013 | Demanding Views
The New Year is upon us, and what better time to take a fresh look at SEO best practices? No doubt you have big goals for 2013 — with that in mind, we’d like to share some of the pillars of lead generation through SEO: By Paul Taylor, CEO, Webmarketing123...
by Kim Zimmermann | Jan 9, 2013 | Industry News
LeadMD, a provider of marketing automation and CRM consulting services, has announced a number of partnerships to expand its stable of offerings. LeadMD can now offer a suite of services and products, including SEO, content development, various web application...
by Kim Zimmermann | Jan 8, 2013 | Industry News
LoopFuse, a cloud-based marketing automation software company, has merged with Nearstream, a provider of social engagement software. The combined company, to be called Nearstream, will offer an integrated customer engagement and automated marketing platform spanning...
by Kim Zimmermann | Jan 7, 2013 | Industry News
Infusionsoft, a provider of sales and marketing automation software for small businesses, received $54 million in growth capital financing from Goldman Sachs. The funds will be used to ramp up product development, accelerate marketing and sales and to grow its partner...
by Demand Gen Report Team | Jan 4, 2013 | Industry News
A recent survey of sales and marketing professionals found that just 16% believe that their teams’ activities are fully aligned, and one in 10 respondents say they are not aligned at all. The Channel Partnership, in conjunction with The Leadership Foundation,...
by Demand Gen Report Team | Jan 3, 2013 | Demanding Views
Marketers are using technology, specifically marketing automation platforms, to make an impact on revenue. In a recent study from Lenskold Group/The Pedowitz Group, 373 marketers were surveyed and 68% are using some type of marketing automation system. While this is...
by Demand Gen Report Team | Jan 3, 2013 | Industry News
When it comes to consumer behavior and business marketing on mobile devices, the growth stats are always staggering. Here’s one of the latest, from Pew Internet: 87% of smartphone owners check the Internet or email on their phones, including 68% who do so every...
by Demand Gen Report Team | Jan 2, 2013 | Industry News
Salesforce.com recently issued a set of release notes that offer a detailed preview into the company’s planned Spring 2013 update for its CRM platform. According to the release notes posted to the Salesforce.com web site, the company’s Spring ’13...
