by Demand Gen Report Team | Jul 25, 2012 | Industry News
The study also found that five vendors – Marketo, HubSpot, Genius, Eloqua and SalesFusion – have the strongest presence in the midsized business market. Other notable finding from the study include: – SMBs report several tangible benefits from marketing...
by Demand Gen Report Team | Jul 24, 2012 | Industry News
“ON24’s mobile product strategy brings our virtual communications solutions to life on the iPad and other mobile devices,” explained Jayesh Sahasi, ON24’s Chief Product Officer and CTO. “With ON24 MOVE, mobile users can have as rich and immersive an...
by Demand Gen Report Team | Jul 24, 2012 | Industry News
The ANA survey, released last week, reported that typical barriers to understanding the true value of different digital media include lack of internal buy-in and alignment. More than half of respondents said key members of their organizations misunderstand the ways...
by Demand Gen Report Team | Jul 24, 2012 | Industry News
“ON24’s mobile product strategy brings our virtual communications solutions to life on the iPad and other mobile devices,” explained Jayesh Sahasi, ON24’s Chief Product Officer and CTO. “With ON24 MOVE, mobile users can have as rich and immersive an...
by Demand Gen Report Team | Jul 24, 2012 | Demanding Views
I’m not in the “social selling” camp that believes the entire qualification process can be conducted via social media without ever speaking live with a prospect. I am, however, a huge proponent of using the top tier social media tools like LinkedIn...
by Demand Gen Report Team | Jul 20, 2012 | Industry News
“The company is firing on all cylinders, which makes me extremely proud,” said Raghu Raghavan, Founder and CEO of Act-On Software. “The credit for this goes entirely to our employees, who work untiringly to build, sell and support our products; and to our loyal...
by Demand Gen Report Team | Jul 17, 2012 | Industry News
Social media remains a largely untapped goldmine for marketing and sales teams, particularly. Only 30% of B2B organizations have an enterprise-wide coordinated social media strategy in place, according to SiriusDecisions. While many companies use social often to...
by Demand Gen Report Team | Jul 17, 2012 | Industry News
With SAVO Teams, users can stay connected via mobile technology, and analytical dashboards provide executive management the organizational and process changes designed to increase the effectiveness of the entire sales organization. SAVO Teams is aimed at helping users...
by Demand Gen Report Team | Jul 17, 2012 | Industry News
By Jenny Vance, President, LeadJen When it comes to lead generation, marketers should know their ABCs. That’s right, the key to achieving better lead generation results can be found in the alphabet. Categorizing prospects into four groups, A-D, enables marketers...
by Demand Gen Report Team | Jul 13, 2012 | Industry News
In April, The Atlanta Journal-Constitution named Pardot the best small business to work for in Atlanta in its annual Top Workplaces competition. The Atlanta Business Chronicle also recognized Pardot as one of the 50 fastest-growing Atlanta companies for the third...
by Demand Gen Report Team | Jul 13, 2012 | Industry News
In April, The Atlanta Journal-Constitution named Pardot the best small business to work for in Atlanta in its annual Top Workplaces competition. The Atlanta Business Chronicle also recognized Pardot as one of the 50 fastest-growing Atlanta companies for the third...
by Demand Gen Report Team | Jul 12, 2012 | Industry News
According to Eloqua executives, geographically distributed sales and marketing organizations face growing challenges connecting the right people with the right information in a timely manner. Many technology solutions focus more on integrating data sources and...
