by Demand Gen Report Team | Mar 2, 2012 | Industry News
New speakers added to the agenda include top authors and thought leaders in demand generation and content including Matthew Papertisan, Research Director, Demand Generation Strategies at industry benchmark firm SiriusDecisions; Elle Woulfe, Senior Marketing Manager at...
by Demand Gen Report Team | Mar 2, 2012 | Industry News
Data Integration Poses Marketing ChallengesFor many enterprises, data integration issues can limit their ability to create these types of integrated campaigns. According to a recent Gleanster survey of more than 300 companies, 79% said that achieving acceptable data...
by Demand Gen Report Team | Mar 1, 2012 | Industry News
Some of the highlights from these new speakers and session will include: Building on SiriusDecisions’ foundational work in the area of demand creation, Papertisan’s session will highlight the vital need for marketers to understand stages of the buying...
by Demand Gen Report Team | Feb 29, 2012 | Industry News
More Leads or Better Leads? According to the report, for example, 46% of top-performing companies implemented marketing automation to get higher-quality leads, while 41%did so in order to generate more leads. Among non-top performers, a much higher number — 58% –...
by Demand Gen Report Team | Feb 28, 2012 | Solution Spotlight
Developed by Compsoft plc, UK-based developer of mobile and tablet apps, iPresent for iPad is a new business tool for organizations to manage, access and present sales content. Compsoft also develops bespoke apps for companies including npower, Symantec, Hotels.com...
by Demand Gen Report Team | Feb 28, 2012 | Demanding Views
By Bryan Brown, Director of Product Strategy, Silverpop Adding contacts to your prospect list is the necessary first step in building a comprehensive database of preference and behaviors that will enable marketers to send automated, triggered and highly relevant...
by Demand Gen Report Team | Feb 27, 2012 | Industry News
A Community Creates OpportunitySCN wasn’t originally built as a lead-generation vehicle — it was started as a platform to facilitate conversation with and within the SAP community. Almost immediately, though, SCN community leaders discovered that SAP users were...
by Demand Gen Report Team | Feb 24, 2012 | Industry News
The Identified engine is designed to provide professionals visibility into the market demand for skills and background. The company sought out an efficient method for highlighting sales ready leads for its inside sales team, as well as a way to provide automated email...
by Demand Gen Report Team | Feb 23, 2012 | Industry News
Pardot upgraded its email editor with enhancements to visual capabilities. The new visual editor is designed to allow marketers to edit specific sections of their email (header, paragraph, sidebar, etc.) and customize each section. Pardot has also added 36 new,...
by Demand Gen Report Team | Feb 21, 2012 | Industry News
The organization was founded in 2006 by several early marketing operations professionals who sought to provide a forum for new industry resources and networking opportunities The organization is now the largest group of Marketing Operations professionals in the...
by Demand Gen Report Team | Feb 21, 2012 | Demanding Views
People talk. A lot. The volume of conversations on social media channels is mind numbing. People send about 300 million tweets a day and Facebook has 845 million active users. It makes sense then that some of these conversations will include a need for a product or...
by Demand Gen Report Team | Feb 21, 2012 | Solution Spotlight
More than 300 beta customers have been using the we-based platform over the last six months to close the loop between their content, audience and existing tools. The LoopLogic platform is designed to enable marketers to extend the leverage from existing content and...
