by Demand Gen Report Team | Jan 30, 2012 | Industry News
As an add-on to the HubSpot Marketplace, Ifbyphone LeadResponder for Hubspot is integrated seamlessly into customer accounts. Users simply register and view reports within their existing HubSpot platform. “The introduction of applications like Ifbyphone’s...
by Demand Gen Report Team | Jan 27, 2012 | Industry News
“With recent venture financing, profitability and a strong product roadmap, we have established sustainable momentum to carry us through 2012 and beyond,” said Stephane Dehoche, President and CEO of Neolane. “Based on our open, flexible, digital native and...
by Demand Gen Report Team | Jan 26, 2012 | Industry News
“Building on the success of our marketing automation product, our sales effectiveness and analytics solutions achieved record growth; in fact, our analytics solution posted higher sales between the two by the end of the year,” noted Phil Fernandez, CEO of Marketo. ...
by Demand Gen Report Team | Jan 25, 2012 | Industry News
“Companies that select Silverpop realize that as customers become more self-reliant and self-directed, marketers must evolve their programs to meet the ever-increasing expectations for highly relevant and helpful information via more channels and in a more personal...
by Demand Gen Report Team | Jan 24, 2012 | Demanding Views
1) Know Your Audience, Know Yourself Prior to embarking on any initiative, marketers should understand their audience. It’s impossible to deliver relevant content without fully grasping the issues that plague your buyer. Because most B2B purchases are...
by Demand Gen Report Team | Jan 19, 2012 | Industry News
“This has been a breakout year for us,” said Raghu Raghavan, Founder and CEO of Act-On Software. “These fantastic results validate our unique approach to marketing automation, and our single-minded focus on delivering the experience that marketers really need. We are...
by Demand Gen Report Team | Jan 18, 2012 | Industry News
“Overall, 2011 was a fantastic year for us in terms of new customer signings,” Cummings said. “The marketing automation market is still very small, and we expect the overall market to continue to have strong growth with the big three vendors (Eloqua, Marketo and...
by Demand Gen Report Team | Jan 18, 2012 | Demanding Views
By Mani Iyer, CEO, Kwanzoo, Inc. In order to find smart ways to identify and nurture prospective customers who visit their web site, B2B companies have been making significant investments in marketing automation and RPM platforms such as Eloqua and Marketo. However,...
by Demand Gen Report Team | Jan 13, 2012 | Industry News
“This acquisition means we have even more experts in-house to bolster our entire service offering and help align our customers’ sales and marketing efforts,” said Justin Gray, CEO, LeadMD. LeadMD, a Marketo partner, now offers two branded channels of services...
by Demand Gen Report Team | Jan 12, 2012 | Industry News
The new enhancement is designed to optimize online training by creating mixed course types. The new feature enables users to create one course that can be scheduled as different types of classes such as instructor-led, eLearning or virtual classroom. The enhancement...
by Demand Gen Report Team | Jan 10, 2012 | Demanding Views
Driving top-line growth is the universal C-suite challenge, which is why RPM immediately caught on so quickly. Simply put, RPM is a good night’s sleep for an executive who tosses and turns over revenue fears. Since RPM emerged out of the marketing automation...
by Demand Gen Report Team | Jan 9, 2012 | Industry News
During the first half of 2011, Neolane said it grew year-over-year revenue 70%. Additionally, the company launched the newest version of its Neolane Interaction product, designed to enable marketers to fuse inbound and outbound marketing campaigns and offers. The...
