“Building on the success of our marketing automation product, our sales effectiveness and analytics solutions achieved record growth; in fact, our analytics solution posted higher sales between the two by the end of the year,” noted Phil Fernandez, CEO of Marketo.
In 2011, Marketo raised $50 million in new capital funding led by Battery Ventures, with existing investors Institutional Venture Partners, InterWest Partners, Mayfield Fund and Storm Ventures also participating.
Marketo also announced several product releases in 2011, including Marketo NEXT, which the company reported helps accelerate customers’ revenue growth by as much as 40% in the first year of Marketo product use. The company also released released Spark by Marketo, a new brand of marketing automation tailored specifically for small businesses.
The company also established the Marketo Community, which, according to Marketo, grew to nearly 11,000 users, garnered more than one million page views, published more than 800 articles, amassed more than 900 product ideas, and was recognized as a Forrester Groundswell Award finalist, in its first year.
Marketo’s Revenue Rockstar Roadshow Tour hosted more than 3,100 prospects, customers and partners for RPM best practices, education and networking, across the U.S. and Europe.
