Demand Gen Report
AI Use in Marketing Increasing Despite Lack of Training
The adoption of artificial intelligence (AI) tools by marketing and sales professionals continues to grow but specific training for the duties they are performing continues to lag behind. New research from...
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How To Connect The Dots Across GTM To Elevate B2B Customer-Centricity
At the 2024 B2B Marketing Exchange East, Sophia Agustina, CEO & Co-Founder of Gain Relationship, and Margaret Safford, President of Gain Relationship, will host a customer-centricity workshop based on the pair’s “9…
Blog September 11How To Leverage AI To Orchestrate Human-Centric B2B Marketing
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Industry News September 11Integrate & Captello Partner To Help Elevate Event Lead Management
Integrate, a cross-channel demand management platform, and Captello, an event solutions provider, teamed up with the goal of transforming event lead management for marketers.
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