by Demand Gen Report Team | Aug 9, 2011 | Industry News
Demand generation strategy (including social media & inbound marketing) Resource allocation Lead management process Content strategy Metrics & benchmarking Revenue performance and impact These areas of focus are key strategies that can be the difference of...
by Demand Gen Report Team | Aug 2, 2011 | Industry News
It’s no secret that the majority of BtoB companies are starting to take a deeper look at metrics. There is a growing trend among marketers now to use analytics and measurement tools as key performance indicators to drive pipeline and revenue performance....
by Demand Gen Report Team | Aug 2, 2011 | Industry News
In December 2010, MedeAnalytics implemented Act-On Software’s cloud-based marketing platform. “Database management was one of our weakest areas because we had no mechanisms in place to prevent duplication of records,” said Doug Hart, Associate VP, Marketing and...
by Demand Gen Report Team | Aug 2, 2011 | Industry News
Despite the fact that social media pros are in the “people” business while their demand gen counterparts are in the “numbers” business, both sides converge in one area: content. Without content, marketing’s engine runs dry. Nurturing programs stall, tweets...
by Demand Gen Report Team | Jul 29, 2011 | Industry News
According to Sullivan, some of the benefits of gaming include increased registration/leads, time spent on site, frequency of visits, page views, CRM follow up and sponsored opportunities. “Surface gamification in a non-obtrusive way on all pages and create actionable...
by Demand Gen Report Team | Jul 28, 2011 | Industry News
“Marketing automation has evolved from the ‘gee whiz’ phase to the ‘marketing workhorse’ phase, and has reached a level of maturity where customers are generally clear about what they are looking for,” Raghavan told DemandGen Report. “Many of the older...
by Demand Gen Report Team | Jul 26, 2011 | Industry News
For example, Eloqua surpassed the 1,000-customer mark, bringing its total user base to about 80,000. Marketo reported a 140% year-over-year revenue increase, adding more than 170 customer wins throughout the quarter, and signing more customers in June 2011 than any...
by Mike Santos | Jul 26, 2011 | Industry News
Eloqua CTO Steve Woods delivered a luncheon keynote presentation on the next generation of selling, and how to implement guided selling processes across the organization. Woods pointed out that the information that sales reps once relied on during a sales call is no...
by Demand Gen Report Team | Jul 26, 2011 | Industry News
1) Establish Your Expertise: Being an “expert” is a very important part of lead generation, because it helps your prospects feel like you’re “in the know” about their executives, company, competitors and industry. Information is power, so use trusted resources...
by Demand Gen Report Team | Jul 26, 2011 | Solution Spotlight
SOLUTION SNAPSHOT Finding accurate email addresses and phone numbers for prospects is a major pain point for B2B marketing teams. NetProspex solves this data quality challenge with CleneStepTM, a proprietary data-cleansing process that ensures accuracy....
by Demand Gen Report Team | Jul 25, 2011 | Industry News
In the early stages of the buying process, 87% of respondents indicated that they started with informal information gathering around a business problem — but this stage is becoming increasingly social, as 54% of respondents indicate that they engaged with peers who...
by Demand Gen Report Team | Jul 21, 2011 | Industry News
The Raab Associates BtoB Marketing Automation Vendor Selection Toolkit (VEST), which provides detailed product information designed to help marketers select the best system for their needs, is a compilation of information provided by 18 vendors in May and June 2011....
