by Demand Gen Report Team | May 24, 2011 | Industry News
To better understand this conundrum, BigMachines recently conducted a benchmark survey, identifying the key factors that drive sales teams and the roadblocks they encounter. The results uncovered widespread, inefficient processes and the fact that few organizations...
by Demand Gen Report Team | May 24, 2011 | Industry News
Paymetric was incurring greater outsourcing costs, as the previous automation solution required knowledge of HTML to run the program, as well as a dedicated staff member to manage the system. “Everything was outsourced,” said Jessica Wine, VP of Marketing, Paymetric....
by Demand Gen Report Team | May 23, 2011 | Industry News
“We began 2011 with strong momentum as leading companies continue turning to Responsys for help executing highly effective relationship marketing programs across today’s key interactive channels – email, mobile, social and the web,” said Dan Springer, CEO...
by Demand Gen Report Team | May 23, 2011 | Industry News
Panellist number 1: Andrew Gaffney, Editor, DemandGen Report. As an experienced Editor and Publisher, Andrew has crafted successful campaigns built around white papers, event-based advertising sections and sales training materials for clients. As communication is core...
by Demand Gen Report Team | May 20, 2011 | Podcasts
DemandGen Report Editor Andrew Gaffney caught up with Tom Pisello, Founder of Alinean and Author of the ROI Guy Blog at the SiriusDecisions Summit May 4-6, 2011 in San Francisco, which drew a crowd of more than 1,000 sales and marketing professionals. Pisello shared...
by Demand Gen Report Team | May 20, 2011 | Industry News
DemandGen Report Editor Andrew Gaffney caught up with Tom Pisello, Founder of Alinean and Author of the ROI Guy Blog at the SiriusDecisions Summit May 4-6, 2011 in San Francisco, which drew a crowd of more than 1,000 sales and marketing professionals. Pisello shared...
by Demand Gen Report Team | May 18, 2011 | Industry News
The new applications, which leverage the Channelinsight cloud platform and partner network, includes tools for sales, inventory, discount, incentive and compliance management. The Channelinsight platform collects and standardizes channel POS and inventory data, while...
by Demand Gen Report Team | May 17, 2011 | Industry News
Gaines pointed out that “accountability and a rigorous content approach” is key to increase program effectiveness. He added that the extending menu of content options is also posing a challenge and opportunity for BtoB organizations. “Best-in-class organizations...
by Demand Gen Report Team | May 17, 2011 | Industry News
As you know, there have been many new draft laws put out over the last year that are trying to put control of how consumers’ information is used. For the record, I like that, but most of the laws seem deem target marketing as a bad thing when it’s not....
by Demand Gen Report Team | May 16, 2011 | Industry News
The Fifth Annual SiriusDecisions ROI awards were presented to the following executives on behalf of the three winning companies: · F5 — Dave Janssen, Vice President, Worldwide Sales Operations; and Kirby Wadsworth, Vice President, Global Marketing; · Iron...
by Demand Gen Report Team | May 16, 2011 | Industry News
At the recent SiriusDecisions conference in Arizon, DemandGen Report sat down with David Lewis, founder and CEO of DemandGen International, one of the leading automation and consultancies in the industry. A pioneer in the space, Lewis was one of the early adopters of...
by Demand Gen Report Team | May 13, 2011 | Podcasts
At the recent SiriusDecisions conference in Arizona, DemandGen Report sat down with David Lewis, founder and CEO of DemandGen International, one of the leading automation and consultancies in the industry. A pioneer in the space, Lewis was one of the early adopters of...
