by Demand Gen Report Team | Mar 1, 2011 | Industry News
While the features and functionalities of automation are helping marketers reach prospects and move them through the sales funnel more efficiently, experts emphasize the need for a clearly defined approach to get the most out of this game changing technology. Hidalgo...
by Demand Gen Report Team | Mar 1, 2011 | Industry News
The Pedowitz Group will participate in ongoing training on current and future versions of Aprimo Marketing Studio On Demand to support its dedicated Aprimo solutions team. “Aprimo is truly defining the Integrated Marketing Management software market,” Pedowitz...
by Demand Gen Report Team | Feb 23, 2011 | Industry News
“The lack of customer knowledge, coupled with disparate data sources and a barrage of industry marketing, make it difficult for a customer to find applicable offers and act upon them,” said Mike Callahan, Manager, Financial Services at Neolane. “The financial services...
by Demand Gen Report Team | Feb 23, 2011 | Industry News
For example, let’s look at a company attempting to get appointments for a software product demo. In one week, three callers get a total of seven appointments. Not bad. However, one rep has double the number of conversations and double the “no interest” rate of...
by Demand Gen Report Team | Feb 23, 2011 | Industry News
The acquisition marks an important step in Constant Contact’s ability to offer small organizations a platform to launch and monitor customer engagement campaigns across multiple channels, including email, social media and events. By understanding how their...
by Demand Gen Report Team | Feb 15, 2011 | Industry News
So take your protein pills, put your helmet on and get ready to soar as the Sales Sniper Pilots take full ground control of their sales productivity, intelligence, and social tools and make a perfect landing on their target buyers. The following are eleven smart...
by Demand Gen Report Team | Feb 15, 2011 | Industry News
“Most companies really don’t have any idea of where they are today in the area of lead management, especially as it relates to a lead management framework,” Hidalgo said. “You have to work at it and in order for it to stick you have to understand this about...
by Demand Gen Report Team | Feb 14, 2011 | Industry News
Because Hexaware had no real standardized marketing processes in place, its marketing department had been acting as a “sales support group,” working on tactical tasks fulfilling sales team requests, according to Amit Varshneya, VP of Marketing, Hexaware, which has...
by Demand Gen Report Team | Feb 8, 2011 | Industry News
At this point, the use of analytics to assess marketing effectiveness is an emerging trend. Many marketing professionals want to measure the impact of their programs but are skeptical about whether software can really help. “Historically, vendors have promised more...
by Demand Gen Report Team | Feb 8, 2011 | Industry News
“In order to get the most accurate information on your prospects and truly track ROI throughout the sales cycle, it’s essential that your CRM and your marketing automation tool are always talking to each other,” said Adam Blitzer, COO and Co-Founder of Pardot....
by Demand Gen Report Team | Feb 7, 2011 | Industry News
After the acquisition, the combined companies now have over 500 customers utilizing marketing software, Aprimo, which will remain headquartered in Indianapolis, will maintain its open strategy as will Teradata with its partners. “We are remaining very open to our...
by Demand Gen Report Team | Feb 2, 2011 | Industry News
“Marketing executives are under tremendous pressure to improve results,” said Bob Riazzi, CEO of ReachForce, in a company press release. “New customer acquisition is critical to our customers and that is where we focus our value. High performing demand...
