by Demand Gen Report Team | May 4, 2010 | Demanding Views
Proof will be found in producing better results (i.e. more, better quality leads) while reducing internal frustration and the need to rewrite copy over and over and over again. What’s needed is a quick win! A blueprint quick win is an opportunity to apply the...
by Demand Gen Report Team | May 3, 2010 | Solution Spotlight
Features/Functionality: Act-On brings together all the tools needed by B2B marketers, such as e-mail marketing, forms and landing pages, website visitor tracking, social media prospecting, behavioral segmentation and prospect scoring. Advanced but easy to use...
by Demand Gen Report Team | Apr 27, 2010 | Demanding Views
Despite these pressures, fewer than 10% of B2C organizations are using proven techniques to effectively identify and target prospects, according to a recent study from ResearchCorp. Companies that utilize real-time lead scoring data wisely can pinpoint prospects more...
by Demand Gen Report Team | Apr 20, 2010 | Demanding Views
A 2009 survey of online consumer behavior conducted by Harris Interactive found that 48% of US online adults say that they are now conducting more online transactions than they did in the past. In the UK, the number is even higher as 53% of online adults say they are...
by Demand Gen Report Team | Apr 13, 2010 | Demanding Views
Learn How to Listen – Web 1.0 was about business-to-professionals in the BtoB world. In Web 2.0, it’s about professional to professional. Users of your services/products want to listen to existing users of your products/services first, before they hear what you...
by Demand Gen Report Team | Apr 6, 2010 | Demanding Views
While these may not be comprehensive, they will provide you with 90% of what you need to be proficient at building your brand via Twitter. In order of priority – here is my list. Enjoy! 1. Interesting and Engaging Content- While Tweeting is easy, it’s important...
by Demand Gen Report Team | Mar 31, 2010 | Solution Spotlight
FEATURES/FUNCTIONALITY: Enterprise provides email, SMS and social marketing capabilities for campaign deployment. Customers can leverage Enterprise 7 in a in a full service, collaborative, self-service model. Additionally, Enterprise 7 can leverage list brokerage,...
by Demand Gen Report Team | Mar 30, 2010 | Demanding Views
In fact, a collaborative research study conducted by ExactTarget and Econsultancy found that 66% of companies plan to increase their investments in digital marketing channels, which includes social, mobile, search, email, online display and affiliate marketing, in...
by Demand Gen Report Team | Mar 23, 2010 | Demanding Views
While these tools offer new capabilities to interact with prospects more personally, more cost effectively and with more precise timing, it’s critical in this new economy to apply tried and true marketing principles to make sure lead gen programs work. Our...
by Demand Gen Report Team | Mar 16, 2010 | Demanding Views
In our first installment, Genius CEO David Thompson shares his thoughts on recent Genius.com innovations, including a new “Connected Marketer” community, focused on helping marketers keep pace with the changing business climate. DemandGen Report: Genius recently...
by Demand Gen Report Team | Mar 16, 2010 | Industry News
Oracle CRM On Demand customers now have access to the marketing automation capabilities that leverage the strength of their Oracle system. The integration is designed to give joint customers the ability to better manage leads and campaigns and gain insight into...
by Demand Gen Report Team | Mar 9, 2010 | Demanding Views
“Sales professionals are fighting to be heard by busy and distracted prospects, and studies confirm that salespeople are dialing more but connecting less,” said Josiane Feigon, author of the new book “Smart Selling on the Phone and Online.” “Marketers can no longer...
