by Demand Gen Report Team | Mar 2, 2010 | Demanding Views
After the economic environment we saw in 2009, a framework to plan and model sales strategies that ensures timely execution of sales initiatives and visibility into performance is a must. If nothing else, the downturn should have woken up sales departments, uncovering...
by Demand Gen Report Team | Feb 23, 2010 | Demanding Views
With 350 million fans on Facebook and nearly 50 million professionals on LinkedIn, there’s a lot of bread than can be made. The question is how this marketer “manna” can feed the coffers of the companies that employ them. To maximize this social marketing...
by Demand Gen Report Team | Feb 16, 2010 | Demanding Views
By carefully managing and cultivating good relationships with influencers, you would find your perspectives known and understood by the writers, you would be included in mentions, and you might even find a slightly more positive perspective on your company than...
by Demand Gen Report Team | Feb 9, 2010 | Demanding Views
Prodded on by the economic down turn, BtoB marketers are now being asked to prove their worth, justify their budgets, produce more and show results more than ever before. More and more marketers are waking up to the realization that BtoB marketing has become more...
by Demand Gen Report Team | Feb 2, 2010 | Demanding Views
Not only did the column’s suggestions seem to run counter to best practices, they seem to be diametrically opposed to what marketing automation is designed to do. The article instructed BtoB marketers to, “Make valuable content freely available on social media...
by Demand Gen Report Team | Feb 1, 2010 | Solution Spotlight
FEATURES/FUNCTIONALITY: Today’s buyers can’t be reached with traditional approaches to marketing. Outbound techniques like cold-calling, trade shows, email blasts and print advertising are getting more expensive and less effective. To get found by...
by Demand Gen Report Team | Jan 26, 2010 | Demanding Views
With CRM and marketing automation, marketers used lead management to better identify and prioritize leads, and realized tremendous revenue growth through lead nurturing — building relationships with qualified prospects regardless of their timing to buy, with the goal...
by Demand Gen Report Team | Jan 18, 2010 | Demanding Views
The advent of SaaS spared them the expense and the hassle. Today, anyone in the demand gen business is in a similar boat, stuck procuring and managing the records that comprise their database. But just as a wave of innovation around SaaS transformed the software...
by Demand Gen Report Team | Jan 12, 2010 | Demanding Views
In many cases this includes sitting down with your Sales team, realizing you can’t filter all the garbage leads that come in and that you don’t have an agreed upon definition of what a lead really is. Translated: You’re not doing your part to make...
by Demand Gen Report Team | Jan 4, 2010 | Demanding Views
Similarly, prospects want to have control over their purchase decisions and the information they receive. Fortunately, virtual engagement, where vendors host conferences, road shows, roundtables and company meetings on the Internet, can provide a way out of this...
by Demand Gen Report Team | Dec 22, 2009 | Demanding Views
Why? Marketers, often in a vacuum, run demand generation campaigns with very little influence by the sales organization. In addition, once a program is begun, little testing is done to optimize the program. If you want to have a dynamic demand generation program, you...
by Demand Gen Report Team | Dec 15, 2009 | Demanding Views
A new tool from Oceanos offers an independent analysis designed to harvest external data and information to build and maintain relationships. The Oceanos List Intelligence Portal is designed to deliver customized educational content, including campaign information,...
