by Demand Gen Report Team | Dec 15, 2009 | Solution Spotlight
FEATURES/FUNCTIONALITY With Genius, no matter what the state of any automated workflow, when a prospect “conversion event” occurs, Sales is immediately alerted and given access to the prospect’s website visit history so they can follow up with the...
by Demand Gen Report Team | Dec 8, 2009 | Demanding Views
“If business writers and marketers wish to elevate their skills on part with a craft, they will have to incorporate more visually engaging elements beyond simply placing words on a blank sheet of paper,” advises Kantor. DemandGen Report had the chance to catch up with...
by Demand Gen Report Team | Dec 1, 2009 | Demanding Views
Marketers have learned that the most effective way to cut through the clutter and develop leads is to touch each prospect over time with a combination of media, including quality outbound calls, voicemail messages, email and direct mail. This process can now be...
by Demand Gen Report Team | Nov 24, 2009 | Demanding Views
DemandGen Report recently caught up with Bob Good, Founder and CEO of the business development services firm, to learn more about the impact Good Leads’ programs have had on their clients’ pipelines during the fourth quarter. DemandGen Report: Good Leads...
by Demand Gen Report Team | Nov 10, 2009 | Demanding Views
Each of these online tools do have value, but they also have very significant limitations in generating leads, qualifying leads, and closing leads. Search engine marketing and email are effective at driving traffic and clicks, but do very little in turning that...
by Demand Gen Report Team | Nov 3, 2009 | Demanding Views
Step Backs cause stalls to pipeline momentum. They tend to happen when your prospects have determined your company has a viable solution to their problem, but something pops up that causes hesitation. This can be a competitor’s claim, a new ripple effect your...
by Demand Gen Report Team | Oct 26, 2009 | Demanding Views
Leave it to the online education sector to teach us new techniques. For-profit, higher-ed giants like the University of Phoenix, Corinthian Colleges, Kaplan University and many other schools spend about $1 billion combined each year buying leads from third-party...
by Demand Gen Report Team | Oct 20, 2009 | Solution Spotlight
FEATURES/FUNCTIONALITY: Marketbright provides unique and powerful capabilities that appeal to marketing professionals such as: Templating and Reuse of Designs and Campaigns Collaboration and Workflow Multi-channel Tracking and Spend Optimization Advanced Lead...
by Demand Gen Report Team | Oct 20, 2009 | Demanding Views
Co-Author Stephen Bistritz, Ed. D. shared some of the key findings with DemandGen Report, including how salespeople can gain credibility among their target prospects and the nature of the executive buying process. DemandGen Report: What are some of the ultimate...
by Demand Gen Report Team | Oct 13, 2009 | Demanding Views
Prospect Experiences Techniques for Lead Nurturing Lead Nurturing Objectives The Right Kind of Lead Nurturing for Your Organization Where Do Lead Scoring Capabilities Fit in? Prospect Experiences According to the “Rule of 45,” 45% of inquiries buy within 12 months –...
by Demand Gen Report Team | Oct 2, 2009 | Demanding Views
The objective of our dashboard metrics is not reporting as much as capturing insight that can be used to improve performance. You want to select and define a set of metrics that 1) collectively reflects what is driving financial performance, 2) shows early indicators...
by Demand Gen Report Team | Sep 28, 2009 | Demanding Views
Today, there are a lot of tools a marketer can use to execute online marketing campaigns. Tools for advertising management, tools for emails campaigns and other lead creation methods abound. But oddly enough, as a marketplace, we’ve ignored a very important part...
