by Demand Gen Report Team | Apr 13, 2009 | Demanding Views
1. Using the telephone as a spray and pray device.Yes, the telephone can be a great tool to reach many people, but it only adds value when used effectively. Often times, companies use telemarketing as a mass marketing medium and make “one size fits all”...
by Demand Gen Report Team | Apr 6, 2009 | Demanding Views
How do you measure your revenue contribution though? Fortune 500 marketing VPs often tout the success of multi-channel campaigns that have microsite, nurturing, and layered campaign elements. They recount measurable success that resulted in X more dollars to the...
by Demand Gen Report Team | Mar 31, 2009 | Demanding Views
While there have been quite a few definitions of the term Sales 2.0, Seeley puts hers squarely in the middle of humanity and technology. “I describe Sales 2.0 as a more effective and efficient way of buying and selling,” she says. “It is enabled by Web 2.0...
by Demand Gen Report Team | Mar 24, 2009 | Demanding Views
The challenge in generating very high quality leads is finding sufficient warm lead inquiries to meet your MQL volumes. We were seeking alternative lead sources that could generate a high lead conversion rate at an acceptable cost. As we discovered new lead sources,...
by Demand Gen Report Team | Mar 16, 2009 | Demanding Views
Even if the audience is aware of your event, it may take several tries for them to decide it’s worth their time. You may need to create differently worded invitations and landing pages for the different personalities of your anticipated audience.Instead of...
by Demand Gen Report Team | Mar 10, 2009 | Demanding Views
Buyers typically proceed through a three-phase education process in the early stages of the procurement cycle. While these phases aren’t as discrete as presented below, this framework helps us better understand matters from the buyer’s perspective.PHASE...
by Demand Gen Report Team | Mar 4, 2009 | Solution Spotlight
FEATURES/FUNCTIONALITY: 1:1 Email Marketing – eTrigue’s integrated email engine gives you the power to easily create and target audiences large or small with tailored email campaigns designed to generate and nurture more leads and close more sales. You...
by Industry Analyst | Mar 3, 2009 | Demanding Views
Sales force compensation policies and coverage models create cross-sell opportunities in existing accounts that are easy to identify and capture, if you know where to look. To discover it, you need to mine two critical pieces of information. First, you’ll need...
by Andrew Gaffney | Feb 10, 2009 | Demanding Views
However, in the current business climate, many executives I’ve talked with indicate that very few projects have been given the final budget stamp this year. Instead, investments have been labeled “pending” or “postponed.” The unfortunate reality with the way...
by Demand Gen Report Team | Feb 5, 2009 | Solution Spotlight
SOLUTION SNAPSHOT:Demandbase Professional™ is an on-demand subscription service that enables you to identify, reach and convert business website visitors in your target market, including those who do not convert or identify themselves by registering. These visitors...
by Larry Mosiman, Worldwide Product Marketing Manager, SAS' Customer Intelligence Solutions | Feb 3, 2009 | Demanding Views
Whether the economy is a boom or a bust, customers want to be treated fairly and receive value for their money, and companies must have a process in place to ensure that this happens.In today’s economy, these same customers are holding onto their money tighter,...
by Demand Gen Report Team | Feb 2, 2009 | Podcasts
Discuss new approaches for improved demand gen in B2B. Along with issues like leveraging channel partners, understanding your customer’s buying behaviors, influencing the influencers and recommendations on specific tools/solutions to make a difference. Podcast...
