New Approaches to Demand Generation

Published: February 2, 2009

Discuss new approaches for improved demand gen in B2B. Along with issues like leveraging channel partners, understanding your customer’s buying behaviors, influencing the influencers and recommendations on specific tools/solutions to make a difference. Podcast taken from the CMO Club


David Scott, CEO Marketfish, Andrew Gaffney, CEO of the Demand Gen Report, and Pete Krainik from The CMO CLUB

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Posted in: Podcasts

Tagged with:

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series