Demand Gen Report
HG Insights Acquires MadKudu, Launches Revenue Growth Agentic Ecosystem
HG Insights is expanding its offerings, due in part to a recent acquisition. The California-based company has launched its Revenue Growth Agentic Ecosystem, an artificial intelligence (AI)-driven GTM solution that...
Latest Posts
Why AI Is The Secret Ingredient For Delivering Consistent Role-Play Experiences At Scale
There was once a time when sales reps took the lead on B2B sales — but today, buyers are in the driver’s seat. Modern buyers come to the table more informed…
Demanding Views August 30B2B Practitioners’ No. 1 Priority In 2024? Brand Building
Dentsu, an integrated marketing solutions and agency services provider, published its fourth annual “Superpowers Index,” which seeks to uncover the real drivers behind B2B buying decisions.
Industry News August 29How B2B Marketers Can Resuscitate Their Failing ABM Programs
Despite being an industry staple for nearly a decade, account-based marketing (ABM) practices feel newer than ever — and according to Mason Cosby, Founder of Scrappy ABM, the strategy’s still firmly…
Industry News August 28