Demand Gen Report

Successful B2b Marketing Team Strategizing Targeting and Lead Generation

How CallRail Empowered The Search Labs to Deliver Client Profits

When it comes to digital marketing, The Search Labs in an agency focused on helping local businesses in healthcare, legal, and service-based industries grow. However, they face a common challenge—...

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Explore the Wilds of B2B Marketing with Nadia Davis at B2BMX Summer Camp

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New AI-Powered Adaptive Identity Resolution Offered by Hightouch

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DemandScience Launches Digital Audiences for Multi-Channel Account- and Persona-Based Targeting

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Businesswoman accountant using a calculator, graphs, and charts to analyze market data, balance sheets,accounts,and net profits in order to plan new sales strategies.

2X Acquires Outbound Funnel to Expand Revenue Operations Capabilities

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Latest Posts

Why AI Is The Secret Ingredient For Delivering Consistent Role-Play Experiences At Scale

There was once a time when sales reps took the lead on B2B sales — but today, buyers are in the driver’s seat. Modern buyers come to the table more informed…

Demanding Views August 30

Diverse Office Conference Room Meeting: Successful Black Female

B2B Practitioners’ No. 1 Priority In 2024? Brand Building

Dentsu, an integrated marketing solutions and agency services provider, published its fourth annual “Superpowers Index,” which seeks to uncover the real drivers behind B2B buying decisions.

Industry News August 29

Business man working on virtual touch screen presses abbreviation: ABM. Concept of Account Based Marketing ( ABM ). Business Web Marketing Technology.

How B2B Marketers Can Resuscitate Their Failing ABM Programs

Despite being an industry staple for nearly a decade, account-based marketing (ABM) practices feel newer than ever — and according to Mason Cosby, Founder of Scrappy ABM, the strategy’s still firmly…

Industry News August 28