by Stephanie Curry, Gartner Sales Practice | Oct 10, 2023 | Demanding Views
Chief Sales Officers (CSOs) and sales leaders are constantly under fire from all angles, as both the human and technical aspects of their jobs are experiencing transformation at breakneck speeds. However, when stock is taken of challenges across the sales industry,...
by Karen Axelton, Contributing Writer | Oct 10, 2023 | Blog
B2B marketers intent-ions are clear: Some 65% of B2B companies plan to invest more in buyer intent data in 2023, even though 61% of them face shrinking or static budgets. But despite their eager embrace of intent signals, many B2B marketers lack a systematic approach...
by Kelly Lindenau | Oct 5, 2023 | Industry News
6sense, an ABM platform powered by revenue AI, promoted Latané Conant from Chief Market Officer (CMO) to Chief Revenue Officer (CRO). As CRO, she will focus on spearheading the company’s go-to-market (GTM) strategy with a focus on driving market growth and...
by Kelly Lindenau | Oct 4, 2023 | Industry News
Cognitiv, a deep learning AI provider, released two new features to help enable more diverse and inclusive (D&I) media buying. The Inclusivity feature uses GPT technology to “read” content and determine whether the language is inclusive, neutral or non-inclusive,...
by Kelly Lindenau | Oct 4, 2023 | Industry News
Let’s level-set for a second: Marketers are overwhelmed and burnt out, and the last thing they want is more work on their plates. As industries across the board dive head-first into 2024 planning, there are seemingly endless suggestions and strategies...
by Kelly Lindenau | Oct 3, 2023 | Solution Spotlight
Mobly Inc. is a mobile-first software platform designed to capture qualified leads at in-person events and get them in CRM and marketing automation platforms (MAPs) faster. Founded in 2023, Mobly helps provide field marketing, demand generation, sales and revenue...
by Kelly Lindenau | Oct 3, 2023 | Industry News
Datamatics Business Solutions, Inc., a provider of B2B data and demand generation solutions to Fortune 1000 clients, appointed former MRP CRO Peter Murphy as CEO – Lead Generation & Data Services. In his new role, Murphy will help drive business growth and global...
by Kelly Lindenau | Oct 3, 2023 | Blog
6sense, an ABM platform powered by revenue AI, is hosting its annual customer event, Breakthrough 2023, at the Omni PGA Resort in Frisco, Texas from Oct. 16 to 19, 2023. The flagship event — featuring a “be more” theme — seeks to showcase the business...
by Kelly Lindenau | Oct 2, 2023 | Industry News
Agent3, a B2B marketing consultancy, formed the Agent3 Group, which features three specialized business units: Oneninefive for demand generation, Agent3 for customer marketing and This Machine for customer journey creative. The company is adopting this “pick and...
by Kelly Lindenau | Sep 29, 2023 | Industry News
Pipedrive, a sales CRM for small businesses, revealed two updates to its Automations feature, which is designed to help admins build and set up efficient workflows with their teams. Automations seeks to empower users to design, customize and implement automated tasks,...
by Kelly Lindenau | Sep 29, 2023 | Financial News
Canvs AI, an insights platform built to unlock costumer and employee feedback, raised $15 million in a funding round led by Fulcrum Equity Partners with participation from other investors. The company plans to use the capital to accelerate product development and...
by Nancy Marzouk, MediaWallah | Sep 29, 2023 | Demanding Views
At some point in the future, there’s a chance that TikTok will no longer be available in the U.S. This latest news should serve as (yet another) wake-up call for executives who have yet to create a future-proof identity strategy. Few brands use first-party data...
