Demand Gen Report

Account Based Marketing ABM is shown using the text as business concept

Quantexa’s Hyper-Targeted Ads Fuel 5.2x Pipeline Growth

Navigating the complex world of B2B sales can feel like trying to solve a puzzle with missing pieces. Traditional marketing tactics can be like using blunt instruments for a delicate...

Latest Posts

mockup of a macbook placed on a desk with sticky notes around it m14906 r el2

Zilliant’s Infusion Of AI Across The Pricing Lifecycle

Zilliant is designed to help businesses focus on pricing by managing the entire pricing lifecycle with its data science, cloud-native software. Recently, the company incorporated generative AI into the pricing…

Solution Spotlight July 24

Dissatisfaction, dislike or negative feedback, angry customer or dissatisfied employee, angry review, disappointment rating or complaint concept, man pushing rating bar to dissatisfaction level.

Embracing The Service Recovery Paradox: 3 B2B Marketing Lessons From The Crowdstrike Failure

There’s an interesting concept I stumbled across a few weeks ago: The service recovery paradox, which suggests that a customer who has a problem resolved satisfactorily may end up more…

Industry News July 24

Man attracting people with magnet, concrete

TrustRadius Launches Intent-Driven Leads Program

TrustRadius, a buyer intelligence platform for business technology, debuted its Intent-Driven Leads program, which is designed to harness the power of user reviews and downstream intent data to generate in-market…

Industry News July 23