Demand Gen Report

Highspot ‘s The Go-To-Market Performance Gap Report Business team of two busy professionals working together using laptop computer.

Bridging the AI Performance Gap: Insights from Highspot’s GTM Report

A recently released report finds that even as artificial intelligence (AI) adoption is accelerating, there are widespread breakdowns in execution, effectiveness, and alignment — especially among “AI Leapers.” Global research...

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Just Global Joins Trilliad To Create ‘B2B Growth Services Provider’ Category

Trilliad, a growth services provider, acquired Just Global, a b2B marketing agency, to help propel Trilliad’s mission of creating a growth services provider category, which the company hopes will bridge…

Industry News July 22

In The Age Of AI, Human Value Is Clearer Than Ever

The chatbot market is growing fast: The industry’s U.S.-based revenue was around $190 million in 2016, and by 2025, it’s projected to become a $1.3 billion industry. But don’t let…

Demanding Views July 19

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PathFactory Acquires Uberflip To Enhance Content Intelligence & Personalization

PathFactory, a content intelligence company, acquired Uberflip, a content experience platform, with the goal of unifying the companies’ complementary features to offer better B2B content intelligence and personalization.

Industry News July 18