by Michael Katz & Billy Luckey, Gartner Sales Practice | Mar 10, 2023 | Demanding Views
As consumers, we immediately turn to self-service digital channels for almost all our purchases, whether it’s something small, such as house supplies and food, or large, like TVs and cars. B2B buyers now act in the same way. The latest Gartner “B2B...
by Kelly Lindenau | Mar 8, 2023 | Blog
Women have made amazing strides in the workplace — over the course of five years, the number of women in the C-suite grew from 17% to 21%, and women in SVP roles spiked from 23% to 28%. But women still have a long way to go, as the numbers imply that men still account...
by Kelly Lindenau | Mar 7, 2023 | Industry News
Allego, a sales enablement platform, was selected by The Brooks Group, a sales training company, to provide Brooks Group clients with an interactive digital library of hundreds of learning and practice resources. Allego delivers a complete learning, content and...
by Kelly Lindenau | Mar 7, 2023 | Industry News
Drift, the Conversation Cloud company, announced a GPT integration using OpenAI’s API, available exclusively to select Drift customers. The initial integration will provide AI-suggested replies in live chat, helping sales reps immediately respond to complex...
by Klaudia Tirico | Mar 7, 2023 | Solution Spotlight
Drift Conversation Cloud aims to help businesses personalize experiences that lead to more quality pipeline, revenue and lifelong customers. Drift brings conversational marketing, sales and service into a single platform that integrates chat, email and video and...
by Kelly Lindenau | Mar 6, 2023 | Industry News
Cordial, a cross-channel marketing and data management platform, hired Matt Howland as Chief Product and Engineering Officer and Daniel Incandela as Chief Marketing Officer (CMO). After nearly six years as a strategic advisor for Cordial, Howland will lead...
by Hendrik Isebaert, Showpad | Mar 6, 2023 | Demanding Views
Buyer engagement is most successful when sellers deliver personalized and interactive experiences — but most sales reps are in the dark when it comes to accurately capturing and driving buyer engagement. In fact, Gartner research found that sales reps have...
by Klaudia Tirico | Mar 3, 2023 | Industry News
Content experience solution provider Uberflip expanded its platform with a new tool: Uberflip Pages, which will launch a beta version in summer 2023. Pages is designed to help B2B organizations create dynamic and engaging landing pages for go-to-market (GTM) programs,...
by Klaudia Tirico | Mar 3, 2023 | Industry News
Foundry, a media, data and martech division of IDG, Inc., launched an account-based sales acceleration product as an expansion of the Triblio ABM orchestration platform. The announcement was made during the B2B Marketing Exchange in Scottsdale, Ariz. The sales...
by Karen Axelton, Contributing Writer | Mar 3, 2023 | Industry News
The biggest takeaway from day three of #B2BMX 2023? B2B doesn’t have to mean “boring-to-boring.” The importance of creativity, emotion and humanity in B2B campaigns were key themes across multiple tracks — here’s an overview of the day’s high points....
by Kelly Lindenau | Mar 1, 2023 | Blog
As the Arizona sun set on the second day of the B2B Marketing Exchange (#B2BMX), more than 1,000 B2B marketers walked away with more knowledge than they could have hoped for. With so much great content under one (very fancy) roof, there was no shortage of actionable...
by Karen Axelton, Contributing Writer | Mar 1, 2023 | Industry News
Is artificial intelligence (AI) coming for your job? The promise and power of AI was a key topic of discussion at B2B Marketing Exchange 2023 (#B2BMX). With five tracks including ABM In Action Live, Content2Conversion, Demand Gen Summit, Sales Impact Summit and...
