Demand Gen Report

Unlocking Sales Success: Why People Leadership is the CSO’s Secret Weapon

The evolving landscape of sales leadership has ushered in a new era— one where the chief sales officer (CSO) is no longer defined solely by their ability to drive numbers,...

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The Blueprint For A Winning B2B GTM Strategy

In case you missed it, my co-host Klaudia Tirico and I kicked off season 10 of the “B2B Marketing Exchange Podcast” two weeks ago! This season, we’re bringing you a…

Blog June 26

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Empathize To Realign: Demandbase Experts Weigh In On Keys To Sales & Marketing Alignment

Despite repeated proclamations about the importance of interdepartmental alignment, sales and marketing still go together like oil and vinegar. With these misaligned teams continuously serving as organizations’ efficiency kryptonite, John…

Industry News June 25

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WPP & IBM Team Up For New Generative AI-Powered B2B Solution

WPP, a creative transformation company, and IBM, a provider of global hybrid cloud, AI and consulting services, launched a B2B solution powered by IBM’s AI and data platform watsonx. The…

Industry News June 21