Demand Gen Report
Strategy & Planning Series to Focus on B2B, AI Trends for 2026 and Beyond
Latest Posts
The Blueprint For A Winning B2B GTM Strategy
In case you missed it, my co-host Klaudia Tirico and I kicked off season 10 of the “B2B Marketing Exchange Podcast” two weeks ago! This season, we’re bringing you a…
Blog June 26
Empathize To Realign: Demandbase Experts Weigh In On Keys To Sales & Marketing Alignment
Despite repeated proclamations about the importance of interdepartmental alignment, sales and marketing still go together like oil and vinegar. With these misaligned teams continuously serving as organizations’ efficiency kryptonite, John…
Industry News June 25
WPP & IBM Team Up For New Generative AI-Powered B2B Solution
WPP, a creative transformation company, and IBM, a provider of global hybrid cloud, AI and consulting services, launched a B2B solution powered by IBM’s AI and data platform watsonx. The…
Industry News June 21
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
