Demand Gen Report

Highspot ‘s The Go-To-Market Performance Gap Report Business team of two busy professionals working together using laptop computer.

Bridging the AI Performance Gap: Insights from Highspot’s GTM Report

A recently released report finds that even as artificial intelligence (AI) adoption is accelerating, there are widespread breakdowns in execution, effectiveness, and alignment — especially among “AI Leapers.” Global research...

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The Blueprint For A Winning B2B GTM Strategy

In case you missed it, my co-host Klaudia Tirico and I kicked off season 10 of the “B2B Marketing Exchange Podcast” two weeks ago! This season, we’re bringing you a…

Blog June 26

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Empathize To Realign: Demandbase Experts Weigh In On Keys To Sales & Marketing Alignment

Despite repeated proclamations about the importance of interdepartmental alignment, sales and marketing still go together like oil and vinegar. With these misaligned teams continuously serving as organizations’ efficiency kryptonite, John…

Industry News June 25

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WPP & IBM Team Up For New Generative AI-Powered B2B Solution

WPP, a creative transformation company, and IBM, a provider of global hybrid cloud, AI and consulting services, launched a B2B solution powered by IBM’s AI and data platform watsonx. The…

Industry News June 21