by James Hickey | Jun 25, 2025 | News Brief
While artificial intelligence (AI) role in B2B marketing to rise, a new survey details how organizations that prioritize AI strategy, data infrastructure and upskilling now will be best positioned to compete—and win— in the next era of marketing. That is the...
by James Hickey | Jun 24, 2025 | News Brief
With an eye towards delivering the most comprehensive artificial intelligence (AI)-powered revenue growth intelligence (RGI) solutions on the market, HG Insights has acquired TrustRadius. This strategic acquisition unites HG Insights’ market and account intelligence...
by James Hickey | Jun 24, 2025 | News Brief
Survey results presented at the recent Gartner Marketing Symposium/Xpo showed that digital channels now account for 61% of total marketing spend, The annual Gartner 2025 CMO Spend Survey of 402 CMOs and other marketing leaders in North America, the United Kingdom and...
by James Hickey | Jun 23, 2025 | News Brief
Madison Logic recently unveiled two strategic innovations focused on challenges faced enterprise marketers today— turning complex buying committee insights into meaningful engagement that drives revenue. The Account-Based Marketing (ABM) activation platform company...
by James Hickey | Jun 23, 2025 | News Brief
A report released last week finds a strategic shift is underway in B2B marketing execution, as marketers prioritize artificial intelligence (AI)-driven campaigns and focus on personalization to boost performance and ROI in the current economic climate. Rethinking B2B...
by Matt Hummel | Jun 20, 2025 | Demanding Views
The world is in a strange place right now. Tariffs, layoffs and economic uncertainty are casting a lengthy shadow over the global economy. Projected annual global growth of 3.3% at the start of 2025 had fallen to 2.8% by April. That’s well below the 2000-2019 average,...
by James Hickey | Jun 19, 2025 | News Brief
Informa TechTarget has announced a strategic partnership and integration with Outreach, the workflow-first sales execution platform. The integration enables mutual customers to connect the dots between active buyer research and sales engagement so they can book more...
by James Hickey | Jun 18, 2025 | Feature
The power of incentive compensation extends far beyond traditional sales commissions. It is now a key driver of organizational growth as businesses adapt to new economic challenges and competitive landscapes. According to CaptivateIQ’s “2025 State of Incentive...
by James Hickey | Jun 17, 2025 | News Brief
Oktopost announced the acquisition of Milk Video, a video creation company focused on simplifying short-form video editing for marketers. The acquisition reinforces Oktopost’s commitment to helping B2B marketing leaders create more impactful content and drive real...
by Klaudia Tirico | Jun 17, 2025 | Blog
In today’s competitive B2B landscape, marketing teams face increasing pressure to deliver qualified leads and drive revenue despite limited resources. Account-based marketing (ABM) has emerged as the strategic solution, allowing organizations to focus their efforts on...
by James Hickey | Jun 17, 2025 | News Brief
An astounding 96% of B2B marketing leaders are revising their company’s strategies due to the current challenging economic environment, incorporation of artificial intelligence (AI) tools and a generational shift in the industry, according to a Harris Poll released...
by James Hickey | Jun 16, 2025 | News Brief
Revenue enablement company Mediafly has completed the announces the acquisition of Appinium. The deal adds the number one Salesforce-native learning management system to Mediafly’s product suite, consolidating marketing, sales, service and learning data in a single...
