Demand Gen Report

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Morgan J. Ingram Is Your B2B Arts & Crafts Counselor at B2BMX Summer Camp

Arts & Crafts is the cornerstone to every summer camp and 2025 #B2BMX Summer Camp is no exception! Join Counselor Morgan J. Ingram, a 4X LinkedIn Top Voice, around the strategy circle as he...

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AI Usage by Desk Workers Jumps in Salesforce Survey

News Brief

Beyond Sales: Why Demand Gen Teams Are Embracing Incentive Compensation

Demanding Views

Axon’s Abigail Stock Shares Campfire Stories from the Brand Trail at #B2BMX’s Summer Camp

Blog

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LiveOne Deal Unlocks B2B Market

News Brief

Latest Posts

4 Personalization Tips For Optimizing B2B Websites

Between curating customer data, piecing together buyer personas, tailoring content and leveraging automation tools (to name a few), there are several moving parts to personalization — and it’s easy to…

Blog May 29

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Analyzing The Shift Toward Specialized ABM Metrics In Marketing Measurement & Attribution

With just 26% of organizations currently conducting separate measurement and attribution for their account-based marketing (ABM) programs, the low adoption rate suggests that while many organizations recognize the potential benefits…

Industry News May 29

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SiftHub’s AI Platforms Works To Centralize Scattered Content For Sales Teams

SiftHub is an AI platform designed to act as a central hub to collate and sift through content scattered across multiple repositories and tools. Through knowledge discovery and automated response…

Solution Spotlight May 29