by Kelly Lindenau | Oct 19, 2022 | Industry News
Mediafly, a revenue enablement platform, marked its sixth acquisition through the addition of Aptology, a talent intelligence platform. Mediafly plans to leverage Aptology’s “people data and analytics” to help sales teams remove bias and gain objective insight...
by Kelly Lindenau | Oct 19, 2022 | Case Studies
As a veteran in the automotive safety space, LHP Engineering Solutions has serviced big names in the transportation industry for more than 20 years without relying on marketing. But when the pandemic put a halt on in-person interactions and direct sales efforts, the...
by Christina Cargulia | Oct 18, 2022 | Blog
As the year 2022 approaches its end, annual budget planning for the new year is just around the corner. What better way to end the year than with a nice book read? Latané Conant Conant, Chief Marketing Officer at 6sense, just released the second edition of her book...
by Christina Cargulia | Oct 18, 2022 | Solution Spotlight
The SellX platform is an end-to-end solution for companies looking to acquire more customers by launching customizable campaigns to a network of sales reps. The data-optimized platform is complete with integrated sales and marketing tools that track performance,...
by Kelly Lindenau | Oct 14, 2022 | Industry News
Clearbit, a B2B marketing intelligence provider, launched Capture, a new capability designed to help marketing teams more efficiently drive pipeline by automating intent-based outreach for best-fit website visitors. Capture seeks to help marketing teams build...
by Nick Buck, Forrester | Oct 14, 2022 | Demanding Views
Despite visionary goals, solid planning and concerted efforts, many marketing transformation initiatives sadly fail to achieve their full potential — why? When we think of transformation initiatives, we often think of vision documents, project plans and work...
by Kelly Lindenau | Oct 13, 2022 | Industry News
6sense, a revenue intelligence platform, released an immersive community hub called RevCity at its annual customer conference. RevCity is designed to provide members with the opportunity to collaborate on strategy, mindshare with industry peers and develop skills...
by Kelly Lindenau | Oct 13, 2022 | Industry News
ON24, a digital experience platform, welcomed Callan Young as its new CMO to spearhead the organization’s go-to-market strategy, which includes continuing to expand momentum and adoption of the company’s digital engagement platform. Previously, Young...
by Christina Cargulia | Oct 12, 2022 | Industry News
Appier, an artificial intelligence (AI) software-as-a-service (SaaS) company, finalized its acquisition of Woopra, a customer journey analytics SaaS company. The acquisition aims to strengthen Appier’s position in processing first-party data to build a...
by Kelly Lindenau | Oct 12, 2022 | Industry News
Affinity, a relationship intelligence platform, appointed Josette Leslie as Chief Financial Officer. In the role, Leslie will oversee long-term financial strategy to help drive the next stage of growth for Affinity. Leslie brings nearly two decades of...
by Kelly Lindenau | Oct 12, 2022 | Industry News
Drift, a conversation cloud company, expanded its Conversational Sales suite to help sellers jumpstart conversations, build quality pipeline and maximize sales velocity using real-time insights and omnichannel communications. Drift Conversational Sales uses a...
by Christina Cargulia | Oct 12, 2022 | Industry News
Integrate, a company that specializes in precision demand marketing, released “The State of B2B Marketing Budgets 2022,” which revealed insights into how marketers are responding to economic headwinds. The research was conducted with Demand Metric, a global...
