by Kelly Lindenau | Sep 12, 2022 | Industry News
Validity, a data quality and email marketing success solution, relaunched its Validity Partner Program, a strategic initiative created to help email marketers optimize their customer engagement programming and increase email marketing and data management ROI. As part...
by Zack Rosenberg, CatapultX | Sep 12, 2022 | Demanding Views
Are you looking to improve your programmatic advertising results? Using artificial intelligence (AI) and programmatic technologies can be a great way to boost your marketing efforts, but it’s important to make sure that you’re utilizing your efforts...
by Kelly Lindenau | Sep 12, 2022 | Industry News
HubSpot announced new features and updates to help businesses create deeper, more meaningful connections at its annual INBOUND event. Through the platform enhancements, the company seeks to enable merchants to better personalize interactions with their...
by Christina Cargulia | Sep 12, 2022 | Solution Spotlight
Speedeon is a direct marketing and data agency that launched its strategic growth platform, AudienceMaker, to help brands gain access to actionable data on their customers and prospects. With AudienceMaker, brands can unlock a trove of insights, fueling the ability...
by Kelly Lindenau | Sep 9, 2022 | Industry News
LeanData, a revenue orchestration platform, introduced new out-of-the-box integrations with sales and marketing solutions from 6sense, Clearbit, Cloudingo, Cognism, Crossbeam, SalesIntel, Sendoso, Kronologic, Microsoft Teams, Salesforce and UserGems. The new...
by Christina Cargulia | Sep 8, 2022 | Industry News
Metadata.io, an AI-powered marketing operations platform, acquired Reactful, a web optimization and personalization platform for digital marketers. This new acquisition aims to help B2B marketers convert existing site traffic to revenue, marking a milestone in the...
by Christina Cargulia | Sep 8, 2022 | Industry News
Livestorm, a video engagement platform, added nine new features designed with enterprise customers in mind. Livestorm’s goal is to make virtual event planning a simpler and seamless experience. The new Livestorm features include: A marketing automation...
by Kelly Lindenau | Sep 7, 2022 | Industry News
Activate, a provider of content-powered demand generation and marketing services, appointed Chris Rooke as CEO and Thomas “Shep” Sheppard as President and Chief Revenue Officer. Rooke and Sheppard will work together to help progress the company’s formula of...
by Kelly Lindenau | Sep 7, 2022 | Blog
If there’s one great unifier in the world, it’s food. And every savvier marketer has incorporated some form of meal vouchers into their marketing efforts, whether it’s incentivizing event attendance or thanking a client for a meeting. But an open...
by Kelly Lindenau | Sep 7, 2022 | Industry News
Enablement roles have increased 200% in the past two years — but the majority typically aren’t accessible to most under-represented individuals. To help address that gap in the marketplace, the Sales Enablement Society partnered with SV Academy, Seismic,...
by Christina Cargulia | Sep 6, 2022 | Solution Spotlight
Trusted CMO (TCMO) aims to provide foundational marketing for B2B startups to generate awareness, acquire customers and build a high-functioning marketing team. The company gives startups B2B marketing services, recruiting and education to help them grow and advance....
by Jeff Poczatek, Showpad | Sep 1, 2022 | Demanding Views
Closing is the zenith of sales. However, many deals end up stuck in the pipeline due to poor collaboration between the buyer and seller, such as lack of nurturing, poor engagement or the inability to strike at the heart of the customer’s needs. In sales,...
